The country of origin of services and consumers as the determinants of purchase intentions in medical tourism

Monika Boguszewicz-Kreft; Katarzyna Sokołowska; Ewa Magier-Łakomy; Brigita Janiūnaitė

doi:10.5771/0949-6181-2019-3-466

Contents
- Chapter Expand | CollapseAuthorsPage
- 371–372 Titelei/Inhaltsverzeichnis 371–372
- 373–374 Editorial 373–374
- 375–483 Articles 375–483
  - 375–397 Relationship between Russian societal culture and public relations strategies Katja Lumbar Globočnik, Anja Žnidaršič, Marko Ferjan Katja Lumbar Globočnik, Anja Žnidaršič, Marko Ferjan 375–397
  - 398–422 The effect of job satisfaction, absenteeism, and personal motivation on job quitting: A survey of Croatian nurses Eva Smokrović, Maja Frencl Žvanut, Antun Bajan, Radivoje Radić, Boštjan Žvanut Eva Smokrović, Maja Frencl Žvanut, Antun Bajan, Radivoje Radić, Boštjan Žvanut 398–422
  - 423–446 Effects of professionalism on employee satisfaction and organizational commitment at five star hotels in Baku Gabil Guliyev, Turgay Avci, Ali Öztüren, Farzad Safaeimanesh Gabil Guliyev, Turgay Avci, Ali Öztüren, Farzad Safaeimanesh 423–446
  - 447–465 Is Gibrat’s law valid for travel agencies and tour operators? Evidence from the Visegrad group countries Veronika Hedija, Roman Fiala Veronika Hedija, Roman Fiala 447–465
  - 466–483 The country of origin of services and consumers as the determinants of purchase intentions in medical tourism Monika Boguszewicz-Kreft, Katarzyna Sokołowska, Ewa Magier-Łakomy, Brigita Janiūnaitė Monika Boguszewicz-Kreft, Katarzyna Sokołowska, Ewa Magier-Łakomy, Brigita Janiūnaitė 466–483
- 484–508 Research Notes 484–508
  - 484–496 Agroholdings, turbulence, and resilience: The case of Ukraine Taras Gagalyuk, Vladislav Valentinov Taras Gagalyuk, Vladislav Valentinov 484–496
  - 497–508 The role of EU programmes in stimulating entrepreneurship in rural regions: A viewpoint from Bulgaria Gergana Slavova, Maya Ivanova Gergana Slavova, Maya Ivanova 497–508
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JEEMS Journal of East European Management Studies , page 466 - 483

The country of origin of services and consumers as the determinants of purchase intentions in medical tourism

Autoren

Monika Boguszewicz-Kreft Katarzyna Sokołowska Ewa Magier-Łakomy Brigita Janiūnaitė

DOI
- doi.org/10.5771/0949-6181-2019-3-466
- ISSN: 0949-6181
- ISSN online: 1862-0019
Abstract

The aim of the study is to find the determinants of the decision to purchase medical services in other countries. The following hypothesis is tested: the image of the country of origin, the power of the country and the origin of the consumer influence the consumer’s intentions to purchase medical services. An international comparison has been carried out, in which 264 respondents from Poland, Germany and Lithuania have participated. The data have been collected with the use of a questionnaire form developed by the authors, and they have been analysed with a mixed regression analysis. The results show that the readiness to purchase medical services differs, depending on the country of origin of services, the power of the country and the origin of the consumer. The results of the research can be applied in business practice and in the strategies developed by institutions shaping the image of the country and positioning it in the international context.
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