Relationship between Russian societal culture and public relations strategies

Katja Lumbar Globočnik; Anja Žnidaršič; Marko Ferjan

doi:10.5771/0949-6181-2019-3-375

Contents
- Chapter Expand | CollapseAuthorsPage
- 371–372 Titelei/Inhaltsverzeichnis 371–372
- 373–374 Editorial 373–374
- 375–483 Articles 375–483
  - 375–397 Relationship between Russian societal culture and public relations strategies Katja Lumbar Globočnik, Anja Žnidaršič, Marko Ferjan Katja Lumbar Globočnik, Anja Žnidaršič, Marko Ferjan 375–397
  - 398–422 The effect of job satisfaction, absenteeism, and personal motivation on job quitting: A survey of Croatian nurses Eva Smokrović, Maja Frencl Žvanut, Antun Bajan, Radivoje Radić, Boštjan Žvanut Eva Smokrović, Maja Frencl Žvanut, Antun Bajan, Radivoje Radić, Boštjan Žvanut 398–422
  - 423–446 Effects of professionalism on employee satisfaction and organizational commitment at five star hotels in Baku Gabil Guliyev, Turgay Avci, Ali Öztüren, Farzad Safaeimanesh Gabil Guliyev, Turgay Avci, Ali Öztüren, Farzad Safaeimanesh 423–446
  - 447–465 Is Gibrat’s law valid for travel agencies and tour operators? Evidence from the Visegrad group countries Veronika Hedija, Roman Fiala Veronika Hedija, Roman Fiala 447–465
  - 466–483 The country of origin of services and consumers as the determinants of purchase intentions in medical tourism Monika Boguszewicz-Kreft, Katarzyna Sokołowska, Ewa Magier-Łakomy, Brigita Janiūnaitė Monika Boguszewicz-Kreft, Katarzyna Sokołowska, Ewa Magier-Łakomy, Brigita Janiūnaitė 466–483
- 484–508 Research Notes 484–508
  - 484–496 Agroholdings, turbulence, and resilience: The case of Ukraine Taras Gagalyuk, Vladislav Valentinov Taras Gagalyuk, Vladislav Valentinov 484–496
  - 497–508 The role of EU programmes in stimulating entrepreneurship in rural regions: A viewpoint from Bulgaria Gergana Slavova, Maya Ivanova Gergana Slavova, Maya Ivanova 497–508
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JEEMS Journal of East European Management Studies , page 375 - 397

Relationship between Russian societal culture and public relations strategies

Autoren

Katja Lumbar Globočnik Anja Žnidaršič Marko Ferjan

DOI
- doi.org/10.5771/0949-6181-2019-3-375
- ISSN: 0949-6181
- ISSN online: 1862-0019
Abstract

The study is a part of the dissertation about the influence of environmental variables on public relations in companies in Russia. This paper is focused on the relationship between public relations strategies and societal culture as defined in the GLOBE theoretical framework (House et al. 2004) with nine dimensions: uncertainty avoidance, power distance, institutional collectivism, in-group collectivism, gender egalitarianism, assertiveness, future orientation, performance and humane orientation. Quantitative research was conducted on the sample of 225 public relations specialists. According to our findings, the societal culture significantly influences two-way, symmetrical, asymmetrical, ethical, unethical, interpersonal, mediated communication and conservation strategies. The study did not confirm same influence on one-way communication and cultural interpretation.
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