Data Duped

Derek W. Gibson; Jeffrey D. Camm

doi:10.5771/9781538179154

Data Duped

How to Avoid Being Hoodwinked by Misinformation

Published 2023

No access

doi.org/10.5771/9781538179154
ISBN print: 978-1-5381-7914-7
ISBN online: 978-1-5381-7915-4
Rowman & Littlefield, Lanham Rowman & Littlefield, Lanham

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Zusammenfassung

Gives you the superpower to be a healthy skeptic when consuming data and information.

Data Duped is a book about how we are commonly deceived by numbers in our everyday lives. From lotteries, product warranties, and weight loss fads to misleading headlines and social media posts, there is no shortage of confusing or misleading information. Numbers are used to manipulate our decisions and impact our lives in ways that may not be immediately apparent. Data Duped will help you avoid being fooled by these messages and to develop a sense of ‘data defense’ by learning what types of questions to ask and how to maintain a healthy level of curiosity and data skepticism.

Data Duped guides readers to discern the differences between the plausible and the ridiculous along a journey of informed critical thinking and data literacy. With historical parallels alongside practical and relatable examples, readers will learn how to spot the ‘malarkey’ from the truth and how to avoid being hoodwinked by misinformation.

Schlagworte

Marketing decision making Business Big Data Analytics Data Analytics online privacy Online Safety understanding big data understanding data online decision making online discernment online scams personal digital information data manipulation digital information

Keywords

misinformation digital age data

Chapter Expand | CollapsePage
i–viii Preface i–viii
- Contents
- Prologue
1–8 1 Who Are You? 1–8
9–26 2 The Data Age and You 9–26
27–62 3 Data Defense Strategies 27–62
63–92 4 Data Duped in Media Reality Checks for News and Marketing 63–92
93–116 5 Everyday Decisions 93–116
117–130 6 Making Big Decisions 117–130
131–154 7 Analytics at Work How to Be a Better Decision Maker, Look Smart, and Impress Your Boss 131–154
155–178 8 All the Patterns We Shall See How Our Beliefs and Bias Can Cloud Our Decisions 155–178
179–194 9 Calling Out the Data Dupe Addressing Misleading Data and Changing People’s Beliefs 179–194
195–204 10 Put a Little Data in Your Life 195–204
205–222 Notes 205–222
223–236 Index 223–236
237–238 About the Authors 237–238

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