Implementing language mandates: English as lingua franca in a Hungarian multinational company - Nomos eLibrary

JEEMS Journal of East European Management Studies / Implementing language mandates: English as lingua franca in a Hungarian multinational company

JEEMS Journal of East European Management Studies / Implementing language mandates: English as lingua franca in a Hungarian multinational company

Contents
- Chapter Expand | CollapseAuthorsPage
- 387–389 Titelei/Inhaltsverzeichnis 387–389
- 390–391 Editorial 390–391
- 392–567 Articles 392–567
  - 392–414 Disentangling performance outcomes of a firm’s innovativeness: A resource-advantage perspective Dario Miočević, Anita Talaja, Nikša Alfirević Dario Miočević, Anita Talaja, Nikša Alfirević 392–414
  - 415–439 HR Management and Perceived Effectiveness of Further Education and Training Methods of Millennial Employees in the Czech Republic Irena Mikova, Lenka Komarkova, Pavel Pudil, Vladimir Pribyl Irena Mikova, Lenka Komarkova, Pavel Pudil, Vladimir Pribyl 415–439
  - 440–468 Ownership-Based Entry Mode Strategies and Limiting Factors of Foreign Direct Investment Undertaken by Polish Enterprises Małgorzata Jaworek, Włodzimierz Karaszewski, Małgorzata Szałucka Małgorzata Jaworek, Włodzimierz Karaszewski, Małgorzata Szałucka 440–468
  - 469–490 Tackling undeclared work in Central and East Europe: an evaluation of competing public sector management approaches Colin C. Williams, Ioana Alexandra Horodnic Colin C. Williams, Ioana Alexandra Horodnic 469–490
  - 491–520 The effects of paternalistic leadership on task performance: Testing a moderated mediation model in Turkish organizations Fatih Çetin, Melisa Erdilek Karabay, İrge Şener, Meral Elçi Fatih Çetin, Melisa Erdilek Karabay, İrge Şener, Meral Elçi 491–520
  - 521–544 Does consistency of pay levels, knowledge of principles and perception of the superior affect the assessment of remuneration justice? – Evidence from Poland and Lithuania Marta Juchnowicz, Boguslavas Gruževskis, Hanna Kinowska Marta Juchnowicz, Boguslavas Gruževskis, Hanna Kinowska 521–544
  - 545–567 Implementing language mandates: English as lingua franca in a Hungarian multinational company Katul Yousef Katul Yousef 545–567
- 568–581 Book Review 568–581
  - Jansson, Hans (2020): International Business Strategy in Complex Markets. 2nd edition. Cheltenham UK: Edgar Elgar Tiia Vissak Tiia Vissak
Durchsuchen Sie das Werk
Geben Sie ein Keyword in die Suchleiste ein
Access

JEEMS Journal of East European Management Studies , page 545 - 567

Implementing language mandates: English as lingua franca in a Hungarian multinational company

Autoren

Katul Yousef

DOI
- doi.org/10.5771/0949-6181-2021-3-545
- ISSN: 0949-6181
- ISSN online: 1862-0019
Abstract

This article analyzes implementation of English as a lingua franca, and the way it induces the power relations within a company, through the example of a Hungarian multinational. Specifically, the article contributes to the field of cross-cultural management. Semi-structured, in-depth interviews were conducted with 11 company members, and grounded theory was used for data analyses. Findings show how a common language can be seen as source of power and raises challenges, especially when the chosen lingua franca is not the headquarters’ language. The absence of initial support processes can cause the loss of shared values and common company goals.
Share

Loading contents, please wait…