Considering Value-related Concepts in Service-oriented Approaches to Marketing Studies in Light of Philosophical and Economic Value Theories

Michaela Haase

doi:10.15358/2511-8676-2020-2-3-133

Contents
- Chapter Expand | CollapseAuthorsPage
- 69–69 Titelei/Inhaltsverzeichnis 69–69
- 70–74 Editorial: Tuning the Sounds of Service: Essays in Honour of Michael Kleinaltenkamp Sascha Raithel, Frank Jacob, Martin Benkenstein Sascha Raithel, Frank Jacob, Martin Benkenstein 70–74
- 75–184 Research Articles 75–184
  - 75–83 From Muso to Academic and Back: A Time and Person-Based Acknowledgement of Michael Kleinaltenkamp Ingo Karpen, Carolin Plewa Ingo Karpen, Carolin Plewa 75–83
  - 84–99 We're So Bad It's Funny - Effects of Using Humour in the Marketing Communication of Low-Quality Service Providers Ilias Danatzis, Jana Möller, Christine Mathies Ilias Danatzis, Jana Möller, Christine Mathies 84–99
  - 100–120 What Does it Take to Successfully Implement a Hybrid Offering Strategy? A Contingency Perspective Judith Dannenbaum, Laura Marie Edinger-Schons, Mario Rese, Olaf Plötner, Jan Wieseke Judith Dannenbaum, Laura Marie Edinger-Schons, Mario Rese, Olaf Plötner, Jan Wieseke 100–120
  - 121–132 Managing Customer Success in Business Markets: Conceptual Foundation and Practical Application Andreas Eggert, Wolfgang Ulaga, Anna Gehring Andreas Eggert, Wolfgang Ulaga, Anna Gehring 121–132
  - 133–144 Considering Value-related Concepts in Service-oriented Approaches to Marketing Studies in Light of Philosophical and Economic Value Theories Michaela Haase Michaela Haase 133–144
  - 145–156 From Centralized Energy Generation and Distribution to Clean Energy Communities: Exploring New Modes of Governance for the Energy Sector Albrecht Söllner, Tessa Haverland Albrecht Söllner, Tessa Haverland 145–156
  - 157–169 Conceptualizing Resource Integration: The Peculiar Role of Pure Public Resources Herbert Woratschek, Chris Horbel, Bastian Popp Herbert Woratschek, Chris Horbel, Bastian Popp 157–169
  - 170–184 On the Marketness of Markets and Actor Clout: Market-shaping Roles Suvi Nenonen, Kaj Storbacka Suvi Nenonen, Kaj Storbacka 170–184
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SMR - Journal of Service Management Research , page 133 - 144

Considering Value-related Concepts in Service-oriented Approaches to Marketing Studies in Light of Philosophical and Economic Value Theories

Autoren

Michaela Haase

DOI
- doi.org/10.15358/2511-8676-2020-2-3-133
- ISSN: 2511-8676
- ISSN online: 2942-3392
Zusammenfassung

The concepts of value, value creation, and value cocreation figure prominently in service-oriented approaches to marketing studies, especially servicedominant logic. However, the meaning of these concepts is fuzzy and dependent on the theoretical context in which they are used. In addition, philosophical, economic, and sociological conceptualizations, among others, have affected the meaning of the concept of value. Harking back to Kant and Lotze, with reference to epistemology and ontology, this paper investigates the role philosophical and economic value theory can play in understanding value-related concepts in marketing studies and in the further development of marketing studies within the social sciences.

Abstract

The concepts of value, value creation, and value cocreation figure prominently in service-oriented approaches to marketing studies, especially servicedominant logic. However, the meaning of these concepts is fuzzy and dependent on the theoretical context in which they are used. In addition, philosophical, economic, and sociological conceptualizations, among others, have affected the meaning of the concept of value. Harking back to Kant and Lotze, with reference to epistemology and ontology, this paper investigates the role philosophical and economic value theory can play in understanding value-related concepts in marketing studies and in the further development of marketing studies within the social sciences.
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