@article{2020:haase:considerin,
title = {Considering Value-related Concepts in Service-oriented Approaches to Marketing Studies in Light of Philosophical and Economic Value Theories},
year = {2020},
note = {The concepts of value, value creation, and value cocreation figure
prominently in service-oriented approaches to marketing studies,
especially servicedominant logic. However, the meaning of these
concepts is fuzzy and dependent on the theoretical context in which
they are used. In addition, philosophical, economic, and sociological
conceptualizations, among others, have affected the meaning of the
concept of value. Harking back to Kant and Lotze, with reference to
epistemology and ontology, this paper investigates the role
philosophical and economic value theory can play in understanding
value-related concepts in marketing studies and in the further
development of marketing studies within the social sciences.},
journal = {SMR - Journal of Service Management Research},
pages = {133--144},
author = {Haase, Michaela},
volume = {4},
number = {2-3}
}