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SMR - Journal of Service Management Research / Tuning the Sounds of Service: Essays in Honour of Michael Kleinaltenkamp
SMR - Journal of Service Management Research / Tuning the Sounds of Service: Essays in Honour of Michael Kleinaltenkamp
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Authors
Page
69–69
Titelei/Inhaltsverzeichnis
69–69
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70–74
Editorial: Tuning the Sounds of Service: Essays in Honour of Michael Kleinaltenkamp
Sascha Raithel, Frank Jacob, Martin Benkenstein
Sascha Raithel, Frank Jacob, Martin Benkenstein
70–74
Details
75–184
Research Articles
75–184
75–83
From Muso to Academic and Back: A Time and Person-Based Acknowledgement of Michael Kleinaltenkamp
Ingo Karpen, Carolin Plewa
Ingo Karpen, Carolin Plewa
75–83
Details
84–99
We're So Bad It's Funny - Effects of Using Humour in the Marketing Communication of Low-Quality Service Providers
Ilias Danatzis, Jana Möller, Christine Mathies
Ilias Danatzis, Jana Möller, Christine Mathies
84–99
Details
100–120
What Does it Take to Successfully Implement a Hybrid Offering Strategy? A Contingency Perspective
Judith Dannenbaum, Laura Marie Edinger-Schons, Mario Rese, Olaf Plötner, Jan Wieseke
Judith Dannenbaum, Laura Marie Edinger-Schons, Mario Rese, Olaf Plötner, Jan Wieseke
100–120
Details
121–132
Managing Customer Success in Business Markets: Conceptual Foundation and Practical Application
Andreas Eggert, Wolfgang Ulaga, Anna Gehring
Andreas Eggert, Wolfgang Ulaga, Anna Gehring
121–132
Details
133–144
Considering Value-related Concepts in Service-oriented Approaches to Marketing Studies in Light of Philosophical and Economic Value Theories
Michaela Haase
Michaela Haase
133–144
Details
145–156
From Centralized Energy Generation and Distribution to Clean Energy Communities: Exploring New Modes of Governance for the Energy Sector
Albrecht Söllner, Tessa Haverland
Albrecht Söllner, Tessa Haverland
145–156
Details
157–169
Conceptualizing Resource Integration: The Peculiar Role of Pure Public Resources
Herbert Woratschek, Chris Horbel, Bastian Popp
Herbert Woratschek, Chris Horbel, Bastian Popp
157–169
Details
170–184
On the Marketness of Markets and Actor Clout: Market-shaping Roles
Suvi Nenonen, Kaj Storbacka
Suvi Nenonen, Kaj Storbacka
170–184
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SMR - Journal of Service Management Research , page 70 - 74
Tuning the Sounds of Service: Essays in Honour of Michael Kleinaltenkamp
Autoren
Sascha Raithel
Frank Jacob
Martin Benkenstein
DOI
doi.org/10.15358/2511-8676-2020-2-3-70
ISSN: 2511-8676
ISSN online: 2942-3392
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doi.org/10.15358/2511-8676-2020-2-3-70
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