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ADVERTISING ARCHITECTURE

Hauke Horn

2022

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4 ADVERTISING ARCHITECTURE – ein Resümee S. 217-222

„… 2174 ADVERTISING ARCHITECTURE – EIN RESÜMEEArchitektur wurde von Großunternehmen in der zweiten …” „… Rahmen funktionalisti-scher Architektur die erkennbare Ausbildung der 2184 ADVERTISING ARCHITECTURE – ein …” „… ADVERTISING ARCHITECTURE – ein ResümeeKonnotationen des alten Images aber lediglich in eine neue …”

1 Einleitung S. 11-34

„… entstehen.“56„Corporate Architecture”Corporate Architecture bezeichnet die gezielte Gestaltung von …” „… „Architectural Branding“ bezeichnet. „Advertising Architecture“Der Begriff „Advertising Architecture“ kam im …” „… keinen Eintrag zu Corporate Architecture gibt).51 Stankowski 1980, S. 193.52 Z. B. Böninger 2007 …”

Titelei/Inhaltsverzeichnis S. 1-8

„… des 20. Jahrhunderts wesentlich mitgeprägt. „ADVERTISING ARCHITECTURE“ beschreibt Architektur als …” „… .......................................................................................................... 572.2.2 Der Vierzylinder – eine Architecture Parlante …” „… .................................................................................................................................................. 171 3.1 Advertising Architecture vor 1945 …”

3 Geschichte der Unternehmensarchitektur als Kommunikationsform – ein Überblick S. 171-216

„… im Folgenden skizzierten Geschichte von Advertising Architecture geht es gemäß der zugrundeliegenden …” „… Stahlindustrie) sowie zusammenfassend Stroux 2009, S. 23–31 (deutsche Industrie).3.1 Advertising Architecture vor …” „… ), 1913, Cass Gilbert (Foto ca. 1918)1733.1 Advertising Architecture vor 1945die Gebäude der …”

Anhang S. 223-255

„… /frankfurt-blockupy-ezbThe Oxford Dictionary of Architecture 2015, Online Version, Stichwort „architecture …” „… , „Lever House Complete“, S. 101–1119/1953, „Big banking and modern architecture finaly connect“, S …” „… . 132–13712/1954, „Modern Architecture breaks through Glass Barrier“, S. 104–111Architectural Record6/1952, „Lever …”

Farbtafeln S. 256-272

„… . „ADVERTISING ARCHITECTURE“ beschreibt Architektur als Mittel der Unternehmenskommunikation, das Konzerne und …” „… Taf. 41 Taf. 42 Taf. 43 Taf. 44 Taf. 45Hauke HornADVERTISING ARCHITECTUREKommunikation, Imagebildung …” „… ARCHITECTUREKommunikation, Imagebildung und Corporate Identity durch Unternehmensarchitektur (1950–2000)Hauke Horn …”

2 Fallstudien S. 35-170

„… „Museumsschüssel“, Hochhaus und Flachbau unbeeinträchtigt.2.2.2 Der Vierzylinder – eine Architecture …” „… entstanden, ein Beispiel für eine Architecture Parlante (franz. „sprechende Architektur“).297 Mit diesem …” „… Zweck und/oder ihre Funktion verweisen.298 Ar-chitectures Parlantes gehören demnach in die Ka-tegorie …”

doi.org/10.5771/9783786175155

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Choice Architecture in Democracies

Alexandra Kemmerer (ed.), Christoph Möllers (ed.), Maximilian Steinbeis (ed.), Gerhard Wagner (ed.)

Series: Recht im Kontext

Volume 6 2016

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Morag Goodwin Architecture, Choice Architecture and Dignity S. 285-308

„… 285 Architecture, Choice Architecture and Dignity Morag Goodwin* The legitimacy of code …” „… architecture for social purposes – has been the subject of fierce debate from a variety of standpoints …” „… is the notion that the use of architecture to dictate behaviour signifies a failure to respect …”

Cass R. Sunstein The Ethics of Choice Architecture S. 19-74

„… Part I Choice Architecture in Democracies. Exploring the Legitimacy of udging 21 The …” „… Ethics of Choice Architecture Cass R. Sunstein* Abstract Is choice architecture a problem for a free …” „… ? This essay defends seven propositions: (1) It is pointless to object to choice architecture or …”

Robert Neumann The Devil is in the Details – Four Remarks on the Legitimacy of Choice Architecture S. 197-218

„… 197 The Devil is in the Details – Four Remarks on the Legitimacy of Choice Architecture Robert …” „… regulatory tools.1 Given the successful adaptation of choice architecture, as coined by Richard Thaler and …” „… close to all the main topics raised for and against choice architecture. Instead of increasing the …”

Titelei/Inhaltsverzeichnis S. 1-18

„… Choice Architecture in Democracies Kemmerer/Möllers/Steinbeis/Wagner (eds.) Exploring the …” „… Architecture in Democracies Exploring the Legitimacy of Nudging Nomos BUT_Kemmerer_2288-4_HC.indd 3 …” „… , Maximilian / Wagner, Gerhard Choice Architecture in Democracies Exploring the Legitimacy of Nudging …”

Bibliography S. 357-378

„… Bubb (2015) ‘TMI? Why the Optimal Architecture of Disclosure Remains TBD’ 113 Michigan Law Review 1021 …” „… Zeitlin (2008) ‘Learning from Difference: The New Architecture of Experimentalist Governance in the EU …” „… Ethics of Choice Architecture’ (2011) 5 Sociology Compass (2011) 923. R Selten ‘What is Bounded …”

Oren Bar-Gill Information and Paternalism S. 267-270

„… , Straus and Giroux, 2011); R Bubb, ‘TMI? Why the Optimal Architecture of Disclosure Remains TBD’ (2015 …” „… information deemed rel- ____________________ 3 Compare CR Sunstein, ‘The Ethics of Choice Architecture’ in …”

Hans Michael Heinig Autonomy vs. Technocracy: Libertarian Paternalism Revisited S. 219-228

„… circumstances of decision-making have an impact on the final choice. Thus, the choice architecture needs to be …” „… choice architecture substitutes governmental prohibitions and rules. Thus, the conditions surrounding …” „… was deliberately shaped by Choice Architecture? Don’t the findings of behavioral economics argue …”

Christopher Unseld Take Off Your 3D Glasses – How Nudging Provokes the Way We Imagine Law S. 345-352

„… »choice architecture«: even to let somebody exercise a classical »negative« freedom qualifies as an …” „… constitutional law by changing the »choice architecture« rather than banning dangerous or misleading private …” „… Cass Sunstein ended his key note lecture on the »Ethics on Choice Architecture«17 in Berlin asking for …”

Christopher McCrudden, Jeff King The Dark Side of Nudging: The Ethics, Political Economy, and Law of Libertarian Paternalism S. 75-140

„… ’, say Sunstein and Thaler, ‘is any aspect of the choice architecture that alters people’s behavior in …” „… are already influenced by underlying ‘choice architectures.’13 Given this, why not adapt choice …” „… architectures to help people make choices that are to their benefit, by making important information salient …”

Uwe Volkmann Nudging, Education, Paternalism: A Philosophical Perspective from the Old Europe S. 141-160

„… »choice architectures« which influence or even guide our decisions in one way or another 12. These …” „… architectures are not created by us, we just stumble upon them, and often enough they are created by powerful …” „… architecture around them which facilitates and even promotes marriage. Who then would hit on such an absurd …”

Alberto Alemanno Nudge and the European Union S. 271-284

„… Right Way to Nudge? The Practice and Ethics of Choice Architecture’ (2011) 5 Sociology Compass (2011 …” „… ‘nudge’: »any aspect of the choice architecture that alters people’s behaviour in a predictable way …” „… constraining the ability of the EU to nudge its citizens through choice architecture. This should not come as …”

Gebhard Kirchgässner Justification and Possibilities of Soft Paternalism S. 229-240

„… , CR Sunstein, ‘The Ethics of Choice Architecture’, Paper presented at the Verfassungsblog Conference …” „… »Choice Architecture in Democracies: Exploring the Legitimacy of Nudging«, Humboldt University of Berlin …”

Leonie Vierck Nudging as a Common Practice in International Aid S. 353-356

„… around development aid. This is hardly surprising: Aid flow architectures operate in a largely …”

Georgios Dimitropoulos From Choosing to Learning: Path Dependencies of Nudging, and How to Overcome Them S. 339-342

„… New Architecture of Experimentalist Governance in the EU’ (2008) 14 European Law Journal 271. 8 Cf …”

Index S. 383-388

„… ............................... 154, 155 choice architecture, concept ..... 21, 22, 23, 24, 30, 31, 293 Code of Ethics …”

Johanna Wolff ‘Partner Months’ and the Fundamental Rights of Parents – Considerations on the Legitimacy of Nudges and ‘Nudgy Legislation’ S. 255-266

„… . Thaler and Sunstein have described the nudge as ‘any aspect of the choice architecture that alters …”

Anne van Aaken Constitutional Limits to Paternalistic Nudging: A Proportionality Assessment S. 161-196

„… choice architecture ____________________ * This article draws on earlier articles of mine: A van Aaken …” „… Architecture in Democracies: Exploring the Legitimacy of Nudging« for very helpful critique and comments. 1 …”

doi.org/10.5771/9783845263939

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Human Dignity in Context

Dieter Grimm (ed.), Alexandra Kemmerer (ed.), Christoph Möllers (ed.)

Series: Recht im Kontext

Volume 5 2018

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Morag Goodwin Architecture, Choice Architecture and Dignity S. 393-414

„… 393 Architecture, Choice Architecture and Dignity Morag Goodwin* I. Introduction It is perhaps …” „… Nudging thus contrasts strongly with another form of regulation that makes use of the architecture …” „… the manipulation of choice architecture has more in common with code than the friendly label of …”

Titelei/Inhaltsverzeichnis S. 1-12

„… : On Discrimination and Dignity 369 Morag Goodwin Architecture, Choice Architecture and …”

Dieter Grimm, Alexandra Kemmerer, Christoph Möllers Human Dignity in Context. An Introduction S. 13-22

„… biotechnologies, from choice architecture informed by behavioral economics to social rights arguments in general …” „… in a constitutionalist perspective on choice architectures and behaviorally informed regulation, and …” „… has now also become part of the edited volume ‘Choice Architecture in Democracies. Exploring the …”

Index S. 625-637

„… architecture 399, 407 Christianity 92, 119, 148, 334, 578 cloning 549 Closed Circuit Television (CCTV …” „… Declaration of Independence, Israel 155 decus 70, 120 Index 627 default architecture 404 default …”

Marion Albers Biotechnologies and Human Dignity S. 509-560

„… lead to interdependencies and multi-layered architectures, e.g., if the fundamental principle is …” „… architecture and terminology of civil or criminal law, of medical or health law, of patent law or laws …”

Roger Brownsword Developing a Modern Understanding of Human Dignity S. 299-324

„… goes well beyond legal signals— including, for example, social norms, the market, and architecture (or …”

doi.org/10.5771/9783845264585

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Critical Concepts for the Creative Humanities

Iris van der Tuin, Nanna Verhoeff

2022

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Architecture, Architexture S. 23-25

„… 23Architecture generally refers to the field of material design of the built envi-ronment. Similar …” „… to other fields of design, the term points to architecture as a practice as well as to its products …” „… . As a concept, architecture is most often used to specify the constructive elements of objects—be they …”

Figuration S. 98-100

„… architecture.As a concept for the creative humanities, then, figuration is the proposal to think with shapes or …” „… between theory and form in his performative perspective on architecture. The concept forms he recognizes …” „… grid cities. Not only does architecture as material design depart from concepts, he argues, but it also …”

Surface S. 184-186

„… animation, projection mapping, or media architecture.An example of a project that brings the material …” „… 184SurfaceCultural theorist Giuliana Bruno suggests that “as we consider that art, ar-chitecture …”

Index of Concepts S. 209-216

„… ; Contingency; Habit; Procedure)Affect (Introduction; Accent, Affect, Ambient; Architecture, Architexture …” „… ; Theoretical Object, Knowledge Object)Architecture, Architexture (Introduction; Accent; Accident; Ambient …” „… ; Architecture, Architexture; Cartography, Performative Cartography; Classifixation; Dirt; Dispositif …”

Index of Names S. 217-224

„… ; Micrology)Bennett, Jane (Following)Benveniste, Émile (Deixis)Bergson, Henri (Architecture, Architexture …” „… Vries, Imar (Ambient)DeLanda, Manuel (Architecture, Architexture)Deleuze, Gilles (Accent; Architecture …” „… ; Irreducibility, Irreduction; Trans-, Transing)Democritus (Following)Derrida, Jacques (Architecture, Architexture …”

Ambient S. 20-22

„… (2013), architecture theorist and specialist in media arts and urban interaction design Malcolm …” „… ) addressed the ambient as a monumental quality of media architecture with social potentials by the way on the …” „… present at a physical site are connected through architecture and networked media to those watching from …”

Bibliography S. 225-242

„… Bergman Ramos. New York: Continuum.Frichot, Hélène. 2019. Dirty Theory: Troubling Architecture. Bamberg …” „… : Spurbuchver-lag (Art Architecture Design Research).Fried, Gregory. 2006. “Back to the Cave: A Platonic Rejoinder …” „… Architecture Does: Toward an Ethology and Transformative Ethics of Material Arrangements.” Architectural Theory …”

Dirt S. 78-80

„… urban, media, and information studies; architecture and design; and anthro-pology, approaches dirt as …” „… Architecture. Bamberg: Spurbuchver-lag (Art Architecture Design Research).Golding, Sue. 2009. “Dirty Theory …”

Navigation S. 137-139

„… Karin van Es (2019) have analyzed Dutch artists Richard Vijgen’s connected projects The Architecture of …” „… pervasive presence of those invisible technologies and infrastructures (or here: architecture) that enable …” „… , precisely, our practices of observation, communication, and navigation. Architecture of Radio shows an …”

Preface S. i-xii

„… ixIntroduction 1Accent 11Accident 14Affect 17Ambient 20Architecture, Architexture 23Assembling 26Asterisk * 29 …” „… presented our work in progress in the Department of Architecture at ETH Zürich in Switzerland upon the …” „… Mobile Architectures: Reflections on the Algorith-mic Condition from a Creative Humanities Perspective …”

Pluriverse S. 143-145

„… contribution to the Dutch pavilion for the seventeenth Venice Architecture Biennale. As part of the Dutch …” „… of, and among, the underrepresented and nonincluded in today’s urban planning and architecture. The …”

Making Kin, Unkinning S. 128-130

„… . https://www.metropolismag.com/architecture/architecture -closed-worlds-book-review. …”

About the Authors S. 243-244

„… , interactive screen-based installations, urban media art, and media architecture. Her current research focuses …”

Accident S. 14-16

„… design from both fine art and architecture (thus creating an autonomous domain for design) and a …”

Dispositif S. 81-83

„… Architecture Does: Toward an Ethology and Transformative Ethics of Material Arrangements.” Architectural Theory …”

Contagion S. 58-60

„… Computer Viruses, second edition. New York: Peter Lang.Parisi, Luciana. 2013. Contagious Architecture …”

Sympathy S. 187-189

„… gothic architecture, architect and theorist Lars Spuybroek zooms in on sympathy without humans …”

Wonder S. 204-206

„… architecture of this system?” . . . , she asks, teaching us to see and to admire the elegance of this exotic …”

Gesture S. 109-111

„… and Architecture. New York: Routledge.Nijenhuis, Wim. 2019. “Making (Things) as Ethical Practice.” In …”

Introduction S. 1-10

„… example, the theorist of architecture and philosopher of technics Vera Bühlmann, just …”

doi.org/10.5771/9781538147757

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Preventive Conservation for Historic House Museums

Jane Merritt, Julie A. Reilly

2010

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Architecture Resources S. 189-192

„… 213Lisle, IL 60532-1290630-968-6400www.apti.org189Architecture ResourcesAPT currently has active …” „… FederalPreservation Institute for historic preservation practi-190 Architecture Resourcestioners and researchers …” „… preservation. Working in the fieldsof archeology, architecture, landscape architecture, andmaterials …”

Chapter 12 S. 125-148

„… masterpiece of American Arts and Crafts–style architecture.Charles and Henry Greene designed the house and …” „… perform for the organization.9 For ex-ample, the value of the museum building may be its ar-chitecture, so …” „… treaty was signed here or it was thehome of the city’s first settler)• the building’s architecture (for …”

Chapter 11 S. 117-124

„… significantfor its owner or occupant, was that person or the fam-ily contemporary to the architecture of the …” „… CLR is often a team effort involving specialistswith expertise in landscape architecture …” „… of landscape ar-chitecture and historic preservation, University ofGeorgia. Professor Howett …”

Bibliography S. 175-186

„… . Adobe 90 Preprints 6th InternationalConference on Conservation of Earthen Architecture, LasCruces, New …” „… : History and Preservation in South-western Architecture. Santa Fe, N.M.: Sunstone Press, 1985.Jacques …” „… Lighting: A Pictorial Guide.Boston: Rushlight Club, 1972.Ruskin, John. The Seven Lamps of Architecture …”

About the Authors S. 201-202

„… Region. The practice of historicpreservation architecture is her area of expertise.201About the Authors …”

Index S. 197-200

„… , 95,98, 125, 138–140, 192, 197; land-scape, 107, 120–121, 193architecture, 56, 82, 135–142, 163,171n14 …”

Preface S. i-xiv

„… Together: The Preservation Master Plan 163Notes 167Bibliography 175Supplier Resources 187Architecture …”

Chapter 4 S. 17-30

„… man-madeobjects.3The J. Paul Getty Trust’s “Art and Architecture The-saurus” (AAT …”

Chapter 9 S. 79-100

„… of controlling the interior environment reliedon features built into the architecture and setting of …”

doi.org/10.5771/9780759119413

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