Presidential Candidate Images

doi:10.5771/9781461641209

Presidential Candidate Images

1. Edition 2004

No access

doi.org/10.5771/9781461641209
ISBN print: 978-0-7425-3665-4
ISBN online: 978-1-4616-4120-9
Rowman & Littlefield, Lanham Rowman & Littlefield, Lanham

Buy in store

Abstract

This engaging look at presidential candidate images features a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more emphasis is placed on a candidate's persona and how it affects our voting decisions, Presidential Candidate Images provides a variety of frameworks and cases for analyzing candidate images in past, current, and future elections.

Chapter Expand | CollapsePage
i–vi Preface i–vi
- Table of Contents
1–20 Introduction: The Continued Importance of the Candidate Image Construct 1–20
21–48 1. Campaigns and Candidate Images in American Presidential Elections 21–48
49–64 2. Presidential Candidates' Personal Qualities: Computer Content Analysis 49–64
65–84 3. Candidate Images when Things Go Sour: Reaction to Scandal 65–84
85–104 4. The "Authentic Candidate": Extending Candidate Image Assessment 85–104
105–132 5. A Dual-Processing Perspective of Candidate Image Formation 105–132
133–150 6. The Effects of Political Advertising on Candidate Images 133–150
151–176 7. Presidential Debates and Candidate Image Formation: 1992, 1996, 2000 151–176
177–196 8. Interpersonal Communication Styles of Political Candidates: Predicting Winning and Losing Candidates in Three U.S. Presidential Elections 177–196
197–210 9. Meta-Analysis of Presidential Candidate Images 197–210
211–230 10. Using Cognitive Measurement for Analysis of Candidate Images 211–230
231–236 11. Measuring Candidate Images with Semantic Differentials 231–236
237–244 Conclusion: Present and Future Directions for Presidential Candidate Image Research 237–244
245–246 Index 245–246
247–249 About the Contributors 247–249

Durchsuchen Sie das Werk

Geben Sie ein Keyword in die Suchleiste ein