Can it be hate if it is fun? Discursive ensembles of hatred and laughter in extreme right satire on Facebook

Christian Schwarzenegger; Anna Wagner

doi:10.5771/2192-4007-2018-4-473

Contents
- Chapter Expand | CollapseAuthorsPage
- Titelei/Inhaltsverzeichnis
- 459–472 EDITORIAL 459–472
  - Hate and counter-voices in the Internet: Introduction to the special issue Diana Rieger, Josephine B. Schmitt, Lena Frischlich Diana Rieger, Josephine B. Schmitt, Lena Frischlich
- 473–606 FULL PAPER 473–606
  - 473–498 Can it be hate if it is fun? Discursive ensembles of hatred and laughter in extreme right satire on Facebook Christian Schwarzenegger, Anna Wagner Christian Schwarzenegger, Anna Wagner 473–498
  - 499–524 Journalists as targets of hate speech. How German journalists perceive the consequences for themselves and how they cope with it Magdalena Obermaier, Michaela Hofbauer, Carsten Reinemann Magdalena Obermaier, Michaela Hofbauer, Carsten Reinemann 499–524
  - 525–554 Journalistic counter-voices in comment sections: Patterns, determinants, and potential consequences of interactive moderation of uncivil user comments Marc Ziegele, Pablo Jost, Marike Bormann, Dominique Heinbach Marc Ziegele, Pablo Jost, Marike Bormann, Dominique Heinbach 525–554
  - 555–579 Perceiving threat and feeling responsible. How severity of hate speech, number of bystanders, and prior reactions of others affect bystanders’ intention to counterargue against hate speech on Facebook Larissa Leonhard, Christina Rueß, Magdalena Obermaier, Carsten Reinemann Larissa Leonhard, Christina Rueß, Magdalena Obermaier, Carsten Reinemann 555–579
  - 580–606 Considering the Elaboration Likelihood Model for simulating hate and counter speech on Facebook Carla Schieb, Mike Preuss Carla Schieb, Mike Preuss 580–606
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SCM Studies in Communication and Media , page 473 - 498

Can it be hate if it is fun? Discursive ensembles of hatred and laughter in extreme right satire on Facebook

Autoren

Christian Schwarzenegger Anna Wagner

DOI
- doi.org/10.5771/2192-4007-2018-4-473
- ISSN: 2192-4007
- ISSN online: 2192-4007
Abstract

This paper explores the role of satirical pages and groups on Facebook as a means of a broader discourse strategy of mainstreaming extreme right political positions and populist propaganda. In a qualitative content analysis of six satirical pages and groups from four Western democracies, we examine both the original posts and the users’ commentary and interactions. Taking a combined look on the disseminated social media contents and user interactions provides a more nuanced understanding of mainstreaming practices than examining one side alone. Results show that the original posts and the subsequent user interactions form a discursive ensemble, which in combination of satirical content and comment can at once cloak and unveil the political intent and can serve the mainstreaming strategy for extreme right positions by furthering radical narratives, stencils, and images.
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