A cross-national comparison of consumers’ cross-border online shopping intentions in Germany and Romania

Gerhard Wagner; Anne Fota; Hanna Schramm-Klein

doi:10.5771/0949-6181-2024-2-314

Contents
- Chapter Expand | CollapseAuthorsPage
- 211–212 Titelei/Inhaltsverzeichnis 211–212
- 213–214 Editorial 213–214
- 215–387 Articles 215–387
  - 215–241 The impact of high-performance human resource practices on subjective career success: The mediating role of psychological capital and organizational commitment Berk Toyata, Meral Kızrak, Mehmet Çakar Berk Toyata, Meral Kızrak, Mehmet Çakar 215–241
  - 242–261 Effect of Presenteeism on Job Performance Levels in Turkey: Role of Organisational Attraction Fatma Yılmaz Kılıçkaya Fatma Yılmaz Kılıçkaya 242–261
  - 262–282 Previous Management Experience as a Determinant of Entrepreneurs’ Business Performance: Evidence from a Developing Economy Danijela Stošić Panić Danijela Stošić Panić 262–282
  - 283–313 Acceptance of digital instruments in the accounting profession Melinda Timea Fülöp, Constantin Aurelian Ionescu, Nicolae Măgdaș, Dan Ioan Topor, Teodora Odett Breaz Melinda Timea Fülöp, Constantin Aurelian Ionescu, Nicolae Măgdaș, Dan Ioan Topor, Teodora Odett Breaz 283–313
  - 314–339 A cross-national comparison of consumers’ cross-border online shopping intentions in Germany and Romania Gerhard Wagner, Anne Fota, Hanna Schramm-Klein Gerhard Wagner, Anne Fota, Hanna Schramm-Klein 314–339
  - 340–362 Well-being and behaviour at work: to what extent are they related? Carmen Păunescu, Alexandra Ioana Onea, Elisabeta Molnar, Enikő Mátyus Carmen Păunescu, Alexandra Ioana Onea, Elisabeta Molnar, Enikő Mátyus 340–362
  - 363–387 Leadership as Critical Success Factor of Total Quality and Human Resource Management in Sports Organizations Mladen Djuric, Jelena Jovanovic, Marina Ignjatovic Mladen Djuric, Jelena Jovanovic, Marina Ignjatovic 363–387
- 388–388 Impressum 388–388
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JEEMS Journal of East European Management Studies , page 314 - 339

A cross-national comparison of consumers’ cross-border online shopping intentions in Germany and Romania

Autoren

Gerhard Wagner Anne Fota Hanna Schramm-Klein

DOI
- doi.org/10.5771/0949-6181-2024-2-314
- ISSN: 0949-6181
- ISSN online: 1862-0019
Abstract

As cross-border online purchase numbers surge, the factors that motivate or hinder consumers' desire for such shopping remain unclear. In order to better understand the "cross-border online shopper", this empirical study draws a comparison between customers from an advanced country (Germany) and customers from an emerging market (Romania). This research presents important insights for online retailers regarding the trade-off consumers encounter in cross-border e-commerce and the impact of perceived benefits and risks on their purchasing intentions. Our study examines two distinct country markets with diverse cultural and economic backgrounds to demonstrate how sociological and cultural attitudes influence online cross-border commerce similarly or differently.
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