The main aim of the study was to explore managers’ decision-making process, focusing particularly on intuition in decision-making from a psychological perspective. A total of 20 managers (8 women) participated in individual in-depth interviews. Analysis of the interviews shows that managers a) did not have a clear preference for one decision-making style, b) defined intuition as knowledge based on feelings, judgement not based on facts, knowledge of unknown origin, and that they c) associate intuition with experience and practice. Decision-making was also influenced by contextual factors, such as the environment and its limits (management and information requirements, and financial limits), time, and type of task.
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