This study examines how new concepts affect management in a Hungarian, previously government-owned company. The case-study is analysing how the concepts 'market' and 'market economy' are brought into the company and affect management. There is special focus on how management is constituted between 'cargoes-of-thoughts' and a new 'everyday life of reality'. With Berger and Luckmann (1966) as the primary frame of reference the paper will focus on practices in selected parts of management in the case company. It is shown that some parts of management (surprisingly) technically are almost unchanged in the new 'everyday life of reality' despite a new purpose, whereas other parts of management are quite new. In conclusion, the analyses will reveal that post-rationalizations and alternations have attributed to rationality - in a struggle against former 'cargoes-of-thoughts'.
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