Transitioning to Platform-based Services and Business Models in a B2B Environment

Martin Matzner; Tobias Pauli; Emanuel Marx; Jürgen Anke; Jens Poeppelbuss; Erwin Fielt; Shirley Gregor; Ruonan Sun; Katja Maria Hydle; Tor Helge Aas; Margunn Aanestad; Jaap Gordijn; Fadime Kaya; and Roel Wieringa

doi:10.15358/2511-8676-2021-3-143

Contents
- Chapter Expand | CollapseAuthorsPage
- 1–141 Titelei/Inhaltsverzeichnis 1–141
- 142–142 Editorial Martin Benkenstein, Marion Büttgen Martin Benkenstein, Marion Büttgen 142–142
- 143–214 Research Articles 143–214
  - 143–162 Transitioning to Platform-based Services and Business Models in a B2B Environment Martin Matzner, Tobias Pauli, Emanuel Marx, Jürgen Anke, Jens Poeppelbuss, Erwin Fielt, Shirley Gregor, Ruonan Sun, Katja Maria Hydle, Tor Helge Aas, Margunn Aanestad, Jaap Gordijn, Fadime Kaya, and Roel Wieringa Martin Matzner, Tobias Pauli, Emanuel Marx, Jürgen Anke, Jens Poeppelbuss, Erwin Fielt, Shirley Gregor, Ruonan Sun, Katja Maria Hydle, Tor Helge Aas, Margunn Aanestad, Jaap Gordijn, Fadime Kaya, and Roel Wieringa 143–162
  - 163–175 No Risk - More Fun? The Influence of Shopping Companions on Adolescents' Risk Perception and Hedonism Stefanie Wenzel, Martin Benkenstein Stefanie Wenzel, Martin Benkenstein 163–175
  - 176–195 Business Solutions in the B2B World - A Systematic Literature Review Rodi Akalan Rodi Akalan 176–195
  - 196–214 Value Co-Creation and Co-Destruction in Health Care: Analyzing Citizenship and Dysfunctional Patient Behavior in Nurse-Patient Encounters Jennifer Hendricks, Gertrud Schmitz, Zelal Ates, Marion Büttgen Jennifer Hendricks, Gertrud Schmitz, Zelal Ates, Marion Büttgen 196–214
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SMR - Journal of Service Management Research , page 143 - 162

Transitioning to Platform-based Services and Business Models in a B2B Environment

Autoren

Martin Matzner Tobias Pauli Emanuel Marx Jürgen Anke Jens Poeppelbuss Erwin Fielt Shirley Gregor Ruonan Sun Katja Maria Hydle Tor Helge Aas Margunn Aanestad Jaap Gordijn Fadime Kaya and Roel Wieringa

DOI
- doi.org/10.15358/2511-8676-2021-3-143
- ISSN: 2511-8676
- ISSN online: 2942-3392
Zusammenfassung

Given the considerable success of companies such as Apple, Amazon or Airbnb, the term platform is on everyone’s lips today. Accordingly, platforms have long since also found their way into service science. However, mastering the transition from established product-sales-based offerings to platform-based services and business models comes with a multitude of challenges. In a B2B context, incumbent companies need to carefully evaluate how they can benefit from the establishment of platforms, especially in light of the effects on their existing business models and ties to other actors. Hence, we invited scholars with different backgrounds to provide viewpoints on the opportunities and challenges of the transition to platform-based services and business models in a B2B environment. The individual commentaries provide various insights on how to conduct this transition and benefit from it successfully. To do so, they contrast different approaches for establishing and governing ecosystems around platforms, discuss B2B-specific pitfalls and opportunities of platform business models, uncover the supporting role of platforms for smart service development, and stress the importance of platform and ecosystem thinking as a necessary mindset.

Abstract

Given the considerable success of companies such as Apple, Amazon or Airbnb, the term platform is on everyone’s lips today. Accordingly, platforms have long since also found their way into service science. However, mastering the transition from established product-sales-based offerings to platform-based services and business models comes with a multitude of challenges. In a B2B context, incumbent companies need to carefully evaluate how they can benefit from the establishment of platforms, especially in light of the effects on their existing business models and ties to other actors. Hence, we invited scholars with different backgrounds to provide viewpoints on the opportunities and challenges of the transition to platform-based services and business models in a B2B environment. The individual commentaries provide various insights on how to conduct this transition and benefit from it successfully. To do so, they contrast different approaches for establishing and governing ecosystems around platforms, discuss B2B-specific pitfalls and opportunities of platform business models, uncover the supporting role of platforms for smart service development, and stress the importance of platform and ecosystem thinking as a necessary mindset.
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