@article{2021:matzner:transition,
title = {Transitioning to Platform-based Services and Business Models in a B2B Environment},
year = {2021},
note = {Given the considerable success of companies such as Apple, Amazon or
Airbnb, the term platform is on everyone’s lips today. Accordingly,
platforms have long since also found their way into service science.
However, mastering the transition from established product-sales-based
offerings to platform-based services and business models comes with a
multitude of challenges. In a B2B context, incumbent companies need to
carefully evaluate how they can benefit from the establishment of
platforms, especially in light of the effects on their existing
business models and ties to other actors. Hence, we invited scholars
with different backgrounds to provide viewpoints on the opportunities
and challenges of the transition to platform-based services and
business models in a B2B environment. The individual commentaries
provide various insights on how to conduct this transition and benefit
from it successfully. To do so, they contrast different approaches for
establishing and governing ecosystems around platforms, discuss
B2B-specific pitfalls and opportunities of platform business models,
uncover the supporting role of platforms for smart service
development, and stress the importance of platform and ecosystem
thinking as a necessary mindset.},
journal = {SMR - Journal of Service Management Research},
pages = {143--162},
author = {Matzner, Martin and Pauli, Tobias and Marx, Emanuel and Anke, Jürgen and Poeppelbuss, Jens and Fielt, Erwin and Gregor, Shirley and Sun, Ruonan and Hydle, Katja Maria and Aas, Tor Helge and Aanestad, Margunn and Gordijn, Jaap and Kaya, Fadime and Wieringa, and Roel},
volume = {5},
number = {3}
}