The Internationalization of Firms

doi:10.978.395710/1983

The Internationalization of Firms

Case Studies from the Nürnberg Metropolitan Region

Erschienen 2017

Kein Zugriff

doi.org/10.978.395710/1983
ISBN print: 978-3-95710-098-6
ISBN online: 978-3-95710-198-3
Hampp, Baden-Baden Hampp, Baden-Baden

Abstract

The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several large and renowned multinational corporations, as well as many impressive family-owned firms and hidden champions, have their headquarters here.This volume contains 17 case studies of companies based in this region and their international operations. The scope reaches from the early internationalization strategies of the Tucher in the Middle Ages to the consequences of the Brexit on current business activities. The case studies cover an extensive range of industries, from high-tech and industrial sectors to service providers, non-profit organizations and university spin-offs. / International management research has a long tradition in Nürnberg. At the Nürnberg School of Commerce, the predecessor of the School of Business and Economics at the Friedrich-Alexander University Erlangen-Nürnberg, dealing with international business activities already played a strong role. Eventually, the school would become one of the first in the German-speaking countries where a Chair for International Management was founded. With 30% of all students coming from abroad, the school presents a strong degree of internationalization. Furthermore, research in the field of international management enjoys an outstanding reputation. With the Nürnberg Edition on International Management, we would like to build on this longstanding tradition and present the latest research findings to academics, students and practitioners.

Schlagworte

Corporate Social Responsibility Case Studies Market Entry Strategies International Human Resource Management

Kapitel Ausklappen | EinklappenAutorenSeiten
1–8 Titelei/Inhaltsverzeichnis 1–8
9–18 The Internationalization of Medieval Family Business.The Case of Tucher Dirk Holtbrügge, Sue Claire Berning Dirk Holtbrügge, Sue Claire Berning 9–18
19–38 Strategy of Adidas Dirk Holtbrügge, Tassilo Schuster Dirk Holtbrügge, Tassilo Schuster 19–38
39–48 Export-based Internationalization Strategies. The Case of Uvex Dirk Holtbrügge Dirk Holtbrügge 39–48
49–60 The Internationalization Strategy of NürnbergMesse. Advantages of a Late Follower Dirk Holtbrügge, Franziska Engelhard Dirk Holtbrügge, Franziska Engelhard 49–60
61–76 Customer-driven Internationalization Strategies in Emerging Markets. The Case of Schaeffler Dirk Holtbrügge Dirk Holtbrügge 61–76
77–90 Successful Internationalization in Turbulent Environments. The Case of Knauf in Russia Dirk Holtbrügge Dirk Holtbrügge 77–90
91–102 Internationalization and Corporate Restructuring. The Case of Pfleiderer Dirk Holtbrügge Dirk Holtbrügge 91–102
103–114 Developing Human Resources for International Activities.The Case of Leoni Christina Kempf, Dirk Holtbrügge Christina Kempf, Dirk Holtbrügge 103–114
115–134 Restructuring and Organizational Change at Siemens. A Case Study Dirk Holtbrügge, Tassilo Schuster, Alexandra Wilbs Dirk Holtbrügge, Tassilo Schuster, Alexandra Wilbs 115–134
135–148 The Internationalization of GfK. From University Spin-off to Multinational Corporation Dirk Holtbrügge Dirk Holtbrügge 135–148
149–158 The Acquisition of Waldrich Coburg by Beijing No. 1 Machine Tool Plant. A Case Study of Successful Acculturation Dirk Holtbrügge Dirk Holtbrügge 149–158
159–172 Internationalization of Professional Service Firms. The Case of Rödl & Partner Tassilo Schuster, Dirk Holtbrügge Tassilo Schuster, Dirk Holtbrügge 159–172
173–186 Internationalization of Professional Football Clubs. The Case of 1. FC Nürnberg Michael Höfling, Dirk Holtbrügge, Daniel Maderer Michael Höfling, Dirk Holtbrügge, Daniel Maderer 173–186
187–202 Challenges of Foreign Inpatriates in the Nürnberg Metropolitan Region. The Case of Vinay Kumar and his Family Sindhu Nair, Dirk Holtbrügge, Judith Ambrosius Sindhu Nair, Dirk Holtbrügge, Judith Ambrosius 187–202
203–216 Can International Defense Companies Act Socially Responsible? The Case of Diehl Dirk Holtbrügge, Marcus Conrad Dirk Holtbrügge, Marcus Conrad 203–216
217–236 Corporate Social Responsibility in Globally-operating Family Firms. The Case of Faber-Castell Dirk Holtbrügge Dirk Holtbrügge 217–236
237–262 Regional Economic (De-)Integration. Brexit and its Consequences for Firms in the Nürnberg Metropolitan Region Tassilo Schuster, Dirk Holtbrügge Tassilo Schuster, Dirk Holtbrügge 237–262
263–268 Contributors 263–268

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