Corporate Social Responsibility in the Dock. How Persuasive Strategies Support Verbal Accounts in the Event of Loss of TrustArticle received: September 30, 2017Revised version accepted after double blind review: February 11, 2019

Thomas Hermann

doi:10.5771/0935-9915-2019-2-3-268

Inhalt
- Kapitel Ausklappen | EinklappenAutorenSeiten
- 139–142 Titelei/Inhaltsverzeichnis 139–142
- 143–147 Corporate Responsibility: In the Dilemma between Fake and Trust? Simon Fietze, Wenzel Matiaske, Roland Menges Simon Fietze, Wenzel Matiaske, Roland Menges 143–147
- 148–153 The Dialectics of Trust and Control: About Different Concepts in Human Resource Management and Mandatory Co-determination Walther Müller-Jentsch Walther Müller-Jentsch 148–153
- 154–172 Corporate Social Responsibility: A Fake Already According to the Theory of the Firm? Ute Schmiel Ute Schmiel 154–172
- 173–191 Collective Corporate Social Responsibility: The Role of Trust as an Organizing Principle Leona A. Henry, Guido Möllering Leona A. Henry, Guido Möllering 173–191
- 192–212 Shaping or Shaking Trust in Corporate Responsibility Strategies: The Role of Financialization Practices Jürgen Beyer, Simon Dabrowski, Florian Lottermoser, Konstanze Senge Jürgen Beyer, Simon Dabrowski, Florian Lottermoser, Konstanze Senge 192–212
- 213–231 Workplace Health Promotion Inspired by Corporate Social Responsibility – Interactions Within Supply Chains and Networks Grit Tanner, Eva Bamberg, Carolin Baur, Marlies Schümann Grit Tanner, Eva Bamberg, Carolin Baur, Marlies Schümann 213–231
- 232–267 Corporate Social Responsibility in SMEs: Implications on Competitive Performance Maria Uzhegova, Lasse Torkkeli, Sami Saarenketo Maria Uzhegova, Lasse Torkkeli, Sami Saarenketo 232–267
- 268–311 Corporate Social Responsibility in the Dock. How Persuasive Strategies Support Verbal Accounts in the Event of Loss of Trust Thomas Hermann Thomas Hermann 268–311
- 312–330 Consumer Responsibility and the Transformation Process of the Electricity Market: Insights From Behavioral Decision Research Fabian Grabicki, Roland Menges Fabian Grabicki, Roland Menges 312–330
Durchsuchen Sie das Werk
Geben Sie ein Keyword in die Suchleiste ein
CC-BY Vollzugriff

mrev management revue , Seite 268 - 311

Corporate Social Responsibility in the Dock. How Persuasive Strategies Support Verbal Accounts in the Event of Loss of TrustArticle received: September 30, 2017Revised version accepted after double blind review: February 11, 2019

Autoren

Thomas Hermann

DOI
- doi.org/10.5771/0935-9915-2019-2-3-268
- ISSN print: 0935-9915
- ISSN online: 1861-9908
Abstract

This paper conceptualizes the editor´s question of a possible trust-or-fake dilemma of Corporate Social Responsibility with a rhetorical lens on CSR-Reporting. From a rhetorical point of view, the speaker has to persuade the stakeholders as its audience of the claim: “we are socially responsible”. If the argumentation is judged by the audience as sound, it would trust the organisation. If not, the claim “we are socially responsible” will be judged as a fake. The paper concentrates on the following research questions: - 1. How do organisations employ argumentation to persuade their stakeholders of their corporate social responsibility? - 2. How do they argumentatively cope with the problem of different stakeholder demands? - 3. How do affective appeals interact with the argumentation? With the help of the rhetorical framework various concepts from trust repair literature and neo-institutional theory could be integrated to deepen our understanding of a trust or fake dilemma. Literature on CSR-reporting mainly discusses the gap between talk and action. We focus on another point, the relevance of the CSR-arguments. We introduce several concepts taken from argumentation theory like the distinction between context-abstract and field-dependent topoi and between warrant-using and warrant-establishing argumentation schemes in order to examine companies´ reactions to a loss of trust in their CSR-claim. Drawing on Mayring (2014), a mixed-method approach for content analysis was employed for the empirical analysis. The empirical case study contributed to the model building during the research process and illustrates the application of the model. We identified different phases of the verbal account strategy of Deutsche Bank. In these phases we found remarkable differences in the employment of warrant-establishing and warrant-using argumentations. We found also differences in the use of field-dependent topoi and categorized them following organisational façades.
Teilen