Jump to content
The eSports Market and eSports Sponsoring / 3 Empirical Research on 3rd and 4th Degree Sponsoring
The eSports Market and eSports Sponsoring / 3 Empirical Research on 3rd and 4th Degree Sponsoring
Contents
Chapter
Expand
|
Collapse
Page
1–12
Titelei/Inhaltsverzeichnis
1–12
Details
13–15
1 Introduction
13–15
Details
1.1 Problem Statement
Details
1.2 Disambiguation
Details
16–66
2 The eSports Market
16–66
Details
2.1 Historical Development
Details
2.2 ESports Disciplines
Details
2.2.1 Hardware Systems
Details
2.2.2 Genres and Games
Details
2.3 Key Components of the eSports Ecosystem
Details
2.3.1 Consumers: The eSports Fans
Details
2.3.2 Players
Details
2.3.3 Teams: eSports Clubs
Details
2.3.4 Leagues and Tournaments
Details
2.3.5 Events
Details
2.3.6 Media Channels
Details
2.3.7 Publishers
Details
2.3.8 Brands
Details
2.3.9 Associations
Details
2.4 Risk Factors
Details
2.4.1 Corruption
Details
2.4.2 Virtual Violence
Details
2.5 Sponsoring in Western eSports
Details
2.5.1 Sponsoring Properties and Activities
Details
2.5.2 Sponsor Composition
Details
2.5.3 The Attractiveness of the Target Group
Details
2.6 Consolidation and Future Outlook
Details
2.6.1 Overall Market Size and Growth
Details
2.6.2 Magic Triangle of Sports and the Flow of Money
Details
2.6.3 New Technologies
Details
2.6.4 Legal and Political Aspects and the Relation to Traditional Sports
Details
67–89
3 Empirical Research on 3rd and 4th Degree Sponsoring
67–89
Details
3.1 Previous Research on eSports
Details
3.2 Research Problem Definition and Objectives
Details
3.3 The Case Study
Details
3.4 Theoretical Model, Research Design and Methods
Details
3.5 Data Collection
Details
3.5.1 Field Study
Details
3.5.2 Online Survey
Details
3.6 Data Analysis
Details
3.6.1 Socio-Demographics
Details
3.6.2 Verification of the Required Conditions
Details
3.6.3 Attitude towards Sports Sponsoring
Details
3.6.4 Awareness at Event
Details
3.6.5 Attitude and Perception
Details
3.6.6 Image Transfer Potential
Details
3.6.7 Created Brand Connection with eSports
Details
3.6.8 International Results
Details
3.7 Summarization and Implications
Details
3.8 Limitations and Future Research
Details
90–93
4 Conclusion
90–93
Details
94–123
Bibliography
94–123
Details
124–184
Appendixes
124–184
Details
Durchsuchen Sie das Werk
Geben Sie ein Keyword in die Suchleiste ein
No access
The eSports Market and eSports Sponsoring , page 67 - 89
3 Empirical Research on 3rd and 4th Degree Sponsoring
Autoren
Julian Heinz Anton Ströh
DOI
doi.org/10.5771/9783828866485-67
ISBN print: 978-3-8288-3891-8
ISBN online: 978-3-8288-6648-5
Chapter Preview
Chapter Preview
Share
Download citation
RIS
BibTeX
Copy DOI link
doi.org/10.5771/9783828866485-67
Share by email
Share by email Nomos eLibrary
Recipient*
Sender*
Message*
Your name
Send message
This site is protected by reCAPTCHA and the Google
Privacy Policy
and
Terms of Service
apply.
