Afro-Brazilians in Telenovelas
Social, Political, and Economic Realities
Abstract
In Afro-Brazilians in Telenovelas: Social, Political, and Economic Realities, Samantha Nogueira Joyce examines representations of Blackness on Brazilian TV, interrogating the role of mass media in developing racial equality and social change. Nogueira Joyce challenges assumptions that place the inclusion of Afro-Brazilians in mass media as a step towards racial progress while contextualizing media representation with the social, political, and economic realities of the Brazilian society at large, thus linking media representations to progressive gains and conservative backlashes in the Brazilian public sphere. This book joins conversations with other works on multiculturalism, Blackness, and whiteness within media studies, critical race and ethnic studies, and Latin American studies. This multilayered approach combines textual analysis with studies of political and economic systems and digital media activism to carefully unravel Brazilian racial dynamics.
Schlagworte
Brazil Candomblé caricature racial democracy racial stereotypes racial tropes racism media activism critical race studies telenovela television- 1–18 Introduction 1–18
- 33–52 Her Body 33–52
- 53–72 His Body 53–72
- 89–94 Conclusion 89–94
- 95–104 References 95–104
- 105–110 Index 105–110
- 111–112 About the Author 111–112