Media Representations of Retail Work in America
Abstract
The retail trade has undergone tremendous changes over the course of the twentieth century in the United States, and media narratives have reflected these changes. Media Representations of Retail Work in America explores representations of retail workers in popular media. Offering close readings of various texts including films, television shows, advertisements, and internet memes, Brittany R. Clark traces the development of the trade as a career opportunity that required a distinct set of skills in the early twentieth century until today, when the job has been deskilled and retail workers struggle with low pay and lack of benefits.