Political Rhetoric, Social Media, and American Presidential Campaigns

Janet Johnson

doi:10.5771/9781498540841

Political Rhetoric, Social Media, and American Presidential Campaigns

Candidates’ Use of New Media

1. Edition 2020

No access

doi.org/10.5771/9781498540841
ISBN print: 978-1-4985-4083-4
ISBN online: 978-1-4985-4084-1
Lexington, Lanham Lexington, Lanham

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Abstract

Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric. The author discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. This book addresses how presidential candidates adapted their rhetorical performances for newspapers, radios, television, and the Internet. Scholars of rhetoric and political communication will find this book particularly useful.

Schlagworte

Political Media Political Science Political rhetoric Presidential Campaigns Presidential Elections Social Media Media Media Studies Hillary Clinton New Media Barack Obama Donald Trump Twitter

Chapter Expand | CollapsePage
Preface
- Contents
- Acknowledgments
1–6 Introduction 1–6
7–32 Chapter 1 Media Use in American Presidential Campaigns 7–32
33–56 Chapter 2 Brief History of Political Media 33–56
57–80 Chapter 3 Blogs and Barack Obama’s Rhetoric 57–80
81–96 Chapter 4 Twitter and Mitt Romney’s Rhetoric 81–96
97–126 Chapter 5 2016 Presidential Campaign Narrative 97–126
127–154 Chapter 6 Hillary Clinton, the Cyborg Candidate 127–154
155–182 Chapter 7 Donald Trump’s Rhetrickery 155–182
183–188 Chapter 8 Conclusion 183–188
189–210 Bibliography 189–210
211–214 Index 211–214
215–216 About the Author 215–216

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