Get Out the Vote

Donald P. Green; Alan S. Gerber

doi:10.5771/9780815736943

Get Out the Vote

How to Increase Voter Turnout

Published 2019

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doi.org/10.5771/9780815736943
ISBN print: 978-0-8157-3266-2
ISBN online: 978-0-8157-3694-3
Rowman & Littlefield, Lanham Rowman & Littlefield, Lanham

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Abstract

The most important element in every election is getting voters to the pollsthese get-out-the-vote (GOTV) efforts make the difference between winning and losing office. With the first three editions of Get Out the Vote, Donald P. Green and Alan S. Gerber broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly transformed how campaigns operate. Get Out the Vote has become the reference text for those who manage campaigns and study voter mobilization.

In this expanded and updated edition, Green and Gerber incorporate data from a trove of recent studies that shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. The new edition gives special attention to “relational organizing” through friend-to-friend communication and events.

Available in time for the 2020 presidential campaign, this practical guide to voter mobilization will again be a must-read for consultants, candidates, and grassroots organizations.

Schlagworte

GOTV 2020 presidential campaign voter mobilization relational organizing direct mail election campaigns campaig campaign craft campaign guide campaign management campaign manager campaign process campaigns and elections candidates canvassing

Chapter Expand | CollapsePage
Preface
- Table of Contents
- Preface
11–18 Introduction: Why Voter Mobilization Matters 11–18
19–30 Evidence versus Received Wisdom 19–30
31–50 Door-to-Door Canvassing 31–50
51–64 Leaflets and Signage 51–64
65–78 Direct Mail 65–78
79–100 Commercial Phone Banks, Volunteer Phone Banks, and Robocalls 79–100
101–120 Electronic Mail, Social Media, and Text Messaging 101–120
121–132 Using Events to Draw Voters to the Polls 121–132
133–148 Using Mass Media to Mobilize Voters 133–148
149–160 Voter Registration and Voter Turnout 149–160
161–176 Strategies for Effective Messaging 161–176
177–206 What Works, What Doesn't, and What's Next 177–206
207–212 Appendix A: Meta-Analysis of Door-to-Door Canvassing Experiments 207–212
213–218 Appendix B: Meta-Analysis of Direct Mail Experiments 213–218
219–222 Appendix C: Meta-Analysis of Phone-Call Experiments 219–222
223–244 Notes 223–244
Index

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