Between reflective evaluation and opinion-finds-me – News-YouTubers’ role in young adults’ political opinion-forming process

Nariman Sawalha; Veronika Karnowski

doi:10.5771/2192-4007-2022-2-186

Contents
- Chapter Expand | CollapseAuthorsPage
- 1–185 Titelei/Inhaltsverzeichnis 1–185
- 186–333 FULL PAPER 186–333
  - 186–209 Between reflective evaluation and opinion-finds-me – News-YouTubers’ role in young adults’ political opinion-forming process Nariman Sawalha, Veronika Karnowski Nariman Sawalha, Veronika Karnowski 186–209
  - 210–239 Media use and protest participation – but what is in-between? The role of different sources of information, media-related perceptions, and political efficacy for protest behavior Marlene Schaaf, Christina Viehmann Marlene Schaaf, Christina Viehmann 210–239
  - 240–277 Priming von Stereotypen durch geschlechtergerechte Sprache in journalistischen Texten Frederieke Cirksena, Dominik J . Leiner Frederieke Cirksena, Dominik J . Leiner 240–277
  - 278–303 “Alexa, Siri, Google, what do you know about corona?” A quantitative survey of voice assistants and content analysis of their answers on questions about the COVID-19 pandemic Katharina Frehmann, Marc Ziegele, Ulrich Rosar Katharina Frehmann, Marc Ziegele, Ulrich Rosar 278–303
  - 304–333 From solidarity to blame game: A computational approach to comparing far-right and general public Twitter discourse in the aftermath of the Hanau terror attack Julian Hohner, Heidi Schulze, Simon Greipl, Diana Rieger Julian Hohner, Heidi Schulze, Simon Greipl, Diana Rieger 304–333
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SCM Studies in Communication and Media , page 186 - 209

Between reflective evaluation and opinion-finds-me – News-YouTubers’ role in young adults’ political opinion-forming process

Autoren

Nariman Sawalha Veronika Karnowski

DOI
- doi.org/10.5771/2192-4007-2022-2-186
- ISSN: 2192-4007
- ISSN online: 2192-4007
Abstract

With more young adults turning to YouTube for up-to-date news, this development raises questions about their news usage patterns and, more precisely, their perception of News-YouTubers as a crucial source for opinion-forming. Drawing on concepts of social media information behavior and the heuristic-systematic model, this study provides initial insights into the role of YouTube and especially News-YouTubers in young adults’ involvement with the news. Taking their general interest and information behavior in their daily lives into account, we identified high- and low-involved news users based on qualitative interviews with German-speaking young adults. While both types of news users appreciate News-YouTubers for similar reasons - namely, comprehension, entertainment, and identification - they differ in their opinion-forming processes. Those highly involved in news use News-YouTubers solely to support opinion formation, whereas those with low involvement tend to heuristically process and adopt News-YouTubers’ perceptions and opinions. We conclude that low-involved users not only perceive that news-finds-me but also opinion-finds-me.
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