Between protection and disclosure: applying the privacy calculus to investigate the intended use of privacy-protecting tools and self-disclosure on different websites

Yannic Meier; Johanna Schäwel; Nicole C. Krämer

doi:10.5771/2192-4007-2021-3-283

Inhalt
- Kapitel Ausklappen | EinklappenAutorenSeiten
- Titelei/Inhaltsverzeichnis
- 283–445 FULL PAPER 283–445
  - 283–306 Between protection and disclosure: applying the privacy calculus to investigate the intended use of privacy-protecting tools and self-disclosure on different websites Yannic Meier, Johanna Schäwel, Nicole C. Krämer Yannic Meier, Johanna Schäwel, Nicole C. Krämer 283–306
  - 307–325 References to nationality in crime reporting: Effects on perceived news credibility and the moderating role of xenophobia Marlene Kunst Marlene Kunst 307–325
  - 326–361 It’s still a thing: digital inequalities and their evolution in the information society Noemi Festic, Moritz Büchi, Michael Latzer Noemi Festic, Moritz Büchi, Michael Latzer 326–361
  - 362–405 Ikonografien des sexuellen Kindesmissbrauchs: Symbolbilder in Presseartikeln und Präventionsmaterialien Nicola Döring, Roberto Walter Nicola Döring, Roberto Walter 362–405
  - 406–445 Einheitsbilder: Der mediale Diskurs in Südkorea und Deutschland über nationale Einheit. Eine Fallstudie zur Formation transnationaler Öffentlichkeiten Lars Rinsdorf, Petra Werner, Hwa-Haeng Lee Lars Rinsdorf, Petra Werner, Hwa-Haeng Lee 406–445
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SCM Studies in Communication and Media , Seite 283 - 306

Between protection and disclosure: applying the privacy calculus to investigate the intended use of privacy-protecting tools and self-disclosure on different websites

Autoren

Yannic Meier Johanna Schäwel Nicole C. Krämer

DOI
- doi.org/10.5771/2192-4007-2021-3-283
- ISSN print: 2192-4007
- ISSN online: 2192-4007
Abstract

Using privacy-protecting tools and reducing self-disclosure can decrease the likelihood of experiencing privacy violations. Whereas previous studies found people’s online self-disclosure being the result of privacy risk and benefit perceptions, the present study extended this so-called privacy calculus approach by additionally focusing on privacy protection by means of a tool. Furthermore, it is important to understand contextual differences in privacy behaviors as well as characteristics of privacy-protecting tools that may affect usage intention. Results of an online experiment (N = 511) supported the basic notion of the privacy calculus and revealed that perceived privacy risks were strongly related to participants’ desired privacy protection which, in turn, was positively related to the willingness to use a privacy-protecting tool. Self-disclosure was found to be context dependent, whereas privacy protection was not. Moreover, participants would rather forgo using a tool that records their data, although this was described to enhance privacy protection.
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