@article{2021:meier:between_pr,
title = {Between protection and disclosure: applying the privacy calculus to investigate the intended use of privacy-protecting tools and self-disclosure on different websites},
year = {2021},
note = {Using privacy-protecting tools and reducing self-disclosure can
decrease the likelihood of experiencing privacy violations. Whereas
previous studies found people’s online self-disclosure being the
result of privacy risk and benefit perceptions, the present study
extended this so-called privacy calculus approach by additionally
focusing on privacy protection by means of a tool. Furthermore, it is
important to understand contextual differences in privacy behaviors as
well as characteristics of privacy-protecting tools that may affect
usage intention. Results of an online experiment (N = 511) supported
the basic notion of the privacy calculus and revealed that perceived
privacy risks were strongly related to participants’ desired privacy
protection which, in turn, was positively related to the willingness
to use a privacy-protecting tool. Self-disclosure was found to be
context dependent, whereas privacy protection was not. Moreover,
participants would rather forgo using a tool that records their data,
although this was described to enhance privacy protection.},
journal = {SCM Studies in Communication and Media},
pages = {283--306},
author = {Meier, Yannic and Schäwel, Johanna and Krämer, Nicole C.},
volume = {10},
number = {3}
}