Beyond simple valence: Discrete emotions as mediators of political communication effects on trust in politicians

Lukas P. Otto

doi:10.5771/2192-4007-2018-3-364

Contents
- Chapter Expand | CollapseAuthorsPage
- Titelei/Inhaltsverzeichnis
- 271–337 EXTENDED PAPER 271–337
  - Lückenhafte Selbstregulierung der Schweizer Medien – Medienethische Herausforderungen im Zuge der Ökonomisierung Silke Fürst, Philomen Schönhagen Silke Fürst, Philomen Schönhagen
- 338–457 FULL PAPER 338–457
  - 338–363 Populist communication in talk shows and social media. A comparative content analysis in four countries Sina Blassnig, Nicole Ernst, Florin Büchel, Sven Engesser Sina Blassnig, Nicole Ernst, Florin Büchel, Sven Engesser 338–363
  - 364–391 Beyond simple valence: Discrete emotions as mediators of political communication effects on trust in politicians Lukas P. Otto Lukas P. Otto 364–391
  - 392–422 Fachöffentlichkeiten in der politischen Kommunikation. Erkundungen zwischen Medienöffentlichkeit und Policy-Netzwerken Fabian Grenz, Patrick Donges Fabian Grenz, Patrick Donges 392–422
  - 423–457 Affekte als sozial-relationales Phänomen medialer Kommunikation: Affekttheorien für die Medienforschung nutzbar machen Margreth Lünenborg, Tanja Maier, Claudia Töpper Margreth Lünenborg, Tanja Maier, Claudia Töpper 423–457
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SCM Studies in Communication and Media , page 364 - 391

Beyond simple valence: Discrete emotions as mediators of political communication effects on trust in politicians

Autoren

Lukas P. Otto

DOI
- doi.org/10.5771/2192-4007-2018-3-364
- ISSN: 2192-4007
- ISSN online: 2192-4007
Abstract

Within this paper, the relationship between citizens’ emotional reactions to political reporting and their judgment of trust in politicians is investigated. Drawing on appraisal theories of emotion, this paper seeks to answer the question whether affect predicts trust judgments and which emotion plays what role. Findings of two media effects studies, one in the context of the 2013 German televised debate and in the context of the 2014 EU elections, supported the assumption that (1) emotions play a role over and above cognitive evaluations of politicians and (2) effects of affective states differ depending on the appraisal of the emotion. Emotions that can be characterized by other-control appraisals (anger) and no-control appraisals (happiness) do affect trust in politicians, while emotions with situational control appraisal (fear, sadness) or self-control appraisal (pride) do not have an effect. The studies confirm that emotions play a crucial role for subsequent trust judgment over and above evaluations of politicians and also support the idea that valence-based approaches are too simplistic to explain the relationship of emotions and trust judgments.
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