Our research’s breadth lives on convenience samples A case study of the online respondent pool “SoSci Panel”

Dominik J. Leiner

doi:10.5771/2192-4007-2016-4-367

Contents
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- Titelei/Inhaltsverzeichnis
- 367–396 EXTENDED PAPER 367–396
  - Our research’s breadth lives on convenience samples A case study of the online respondent pool “SoSci Panel” Dominik J. Leiner Dominik J. Leiner
- 397–453 FULL PAPER 397–453
  - 397–426 An English scale for measuring mobile phone appropriation: Translation and assessment Sun Kyong Lee, Veronika Karnowski, Thilo von Pape, Ioana A. Cionea Sun Kyong Lee, Veronika Karnowski, Thilo von Pape, Ioana A. Cionea 397–426
  - 427–453 Online health information seeking in Europe: Do digital divides persist? Marko Bachl Marko Bachl 427–453
- 454–469 RESEARCH-IN-BRIEF 454–469
  - Medienkritik online: Was kommentierende Nutzer am Journalismus kritisieren Fabian Prochazka, Wolfgang Schweiger Fabian Prochazka, Wolfgang Schweiger
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SCM Studies in Communication and Media , page 367 - 396

Our research’s breadth lives on convenience samples A case study of the online respondent pool “SoSci Panel”

Autoren

Dominik J. Leiner

DOI
- doi.org/10.5771/2192-4007-2016-4-367
- ISSN: 2192-4007
- ISSN online: 2192-4007
Abstract

Convenience samples have been a substantial driver of empirical social research for decades. Undergraduate students are still the researchers’ favorite subjects, but the importance of respondents recruited on the Internet is on the rise. This paper deals with the fuzzy concept of convenience samples, outlining their reasonable uses and limitations. To bolster the theoretical discussion on convenience samples with empirical evidence, findings from the non-commercial SoSci Panel, a large-scale volunteer respondent pool, are presented. Convenience pools allow for larger samples than traditional convenience samples, more heterogeneity, and better long-term availability of respondents. This paper discusses conditions of setting up a respondent pool and methodological and practical implications, such as software, tasks, respondent activity and panel loyalty.
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