Media and campaign effects on vote choice at national elections in Europe: A review of a multilingual research landscape Medien- und Kampagneneffekte auf Wahlentscheidungen bei nationalen Hauptwahlen in Europa: Literaturbericht über eine vielsprachige Forschungslandschaft

Hajo Boomgaarden; Rüdiger Schmitt-Beck

doi:10.5771/2192-4007-2016-2-129

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- Titelei/Inhaltsverzeichnis
- 129–172 EXTENDED PAPER 129–172
  - Media and campaign effects on vote choice at national elections in Europe: A review of a multilingual research landscape Medien- und Kampagneneffekte auf Wahlentscheidungen bei nationalen Hauptwahlen in Europa: Literaturbericht über eine vielsprachige Forschungslandschaft Hajo Boomgaarden, Rüdiger Schmitt-Beck Hajo Boomgaarden, Rüdiger Schmitt-Beck
- 173–222 FULL PAPER 173–222
  - 173–196 Same result, different effect The credibility attribution to public opinion research results Gleiches Ergebnis, andere Wirkung Die Glaubwürdigkeit von Ergebnissen der Markt- und Meinungsforschung Nora Denner, Julian Brocke, Sven Joeckel. Nora Denner, Julian Brocke, Sven Joeckel. 173–196
  - 197–222 Media self-efficacy and internal political efficacy as processes underlying young adults’ political participation Medien- und politikbezogene Selbstwirksamkeit als Wegbereiter politischer Partizipation Josephine B. Schmitt Josephine B. Schmitt 197–222
- 223–239 RESEARCH-IN-BRIEF 223–239
  - Campaigning subtle exclusionism: The effects of right-wing populist positive ads on attitudes toward foreigners in Austria Subtile Exklusion: Die Wirkung positiver rechtspopulistischer Plakatwerbung auf Einstellungen gegenüber Ausländern in Österreich Franziska Marquart, Jörg Matthes Franziska Marquart, Jörg Matthes
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SCM Studies in Communication and Media , page 129 - 172

Media and campaign effects on vote choice at national elections in Europe: A review of a multilingual research landscape Medien- und Kampagneneffekte auf Wahlentscheidungen bei nationalen Hauptwahlen in Europa: Literaturbericht über eine vielsprachige Forschungslandschaft

Autoren

Hajo Boomgaarden Rüdiger Schmitt-Beck

DOI
- doi.org/10.5771/2192-4007-2016-2-129
- ISSN: 2192-4007
- ISSN online: 2192-4007
Abstract

This article reviews the empirical research literature on campaign and media effects on vote choice at national elections in European countries for the post-World War II period. Particular efforts are undertaken to obtain a comprehensive picture by including publications in many different languages. With regard to the amount of research, but also the topics addressed, the survey reveals considerable differences between countries. Studies of campaign effects have focused on the temporal dynamics of campaigns, on the modes of campaign communications (such as personal contacts at the local level, advertising on TV and in the press or online social media) and on certain aspects of its content. Research on media effects has explored the role of partisan bias and certain topical categories of news (climate of opinion, issue and candidate coverage) as well as specific new media formats, notably televised candidate debates and vote advice applications (VAA). Overall, the review reveals that there is little in the way of an integrated and consolidated body of campaign and media effects research on national elections in Europe. While political communication research increasingly acknowledges the potential importance of news media and political parties’ electioneering for voting behaviour, there appears as of yet to be little convergence regarding approaches and research findings. Particularly striking is the degree to which research questions are guided by national institutional contexts.
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