An Integrated Framework of Market and Nonmarket Strategies for Demoralized Transition Economies

John H. Humphreys; Dragan Loncar; Guclu Atinc; Mario Hayek; Milorad M. Novicevic

doi:10.5771/0949-6181-2020-1-84

Contents
- Chapter Expand | CollapseAuthorsPage
- 1–3 Titelei/Inhaltsverzeichnis 1–3
- 4–5 Editorial 4–5
- 6–8 Editorial Statistics 2019 6–8
- 9–193 Articles 9–193
  - 9–34 The impact of promoting intergenerational synergy on the work engagement of older employees in Slovenia Maja Rožman, Sonja Treven, Vesna Čančer Maja Rožman, Sonja Treven, Vesna Čančer 9–34
  - 35–54 Motivation of Generation Y Members working in their Parents’ Businesses Ondřej Hradský, Tomáš Sadílek Ondřej Hradský, Tomáš Sadílek 35–54
  - 55–83 Employees‘ Perception of CSR in a Specific Post-Socialist Context: The Case of Serbia Andrea Vuković, Ljiljana Z. Miletić, Radmila Ćurčić, Milica Ničić, Nenad Mitrović Andrea Vuković, Ljiljana Z. Miletić, Radmila Ćurčić, Milica Ničić, Nenad Mitrović 55–83
  - 84–104 An Integrated Framework of Market and Nonmarket Strategies for Demoralized Transition Economies John H. Humphreys, Dragan Loncar, Guclu Atinc, Mario Hayek, Milorad M. Novicevic John H. Humphreys, Dragan Loncar, Guclu Atinc, Mario Hayek, Milorad M. Novicevic 84–104
  - 105–141 National culture and the entrepreneurial intentions of students in Serbia . Jelena Rajković, Milan Nikolić, Dragan Ćoćkalo, Edit Terek Stojanović, Sanja Kovačić Jelena Rajković, Milan Nikolić, Dragan Ćoćkalo, Edit Terek Stojanović, Sanja Kovačić 105–141
  - 142–164 Leaders' Perspective of Millennial Employees in the Central & Eastern European Advertising Industry Marko Majer Marko Majer 142–164
  - 165–193 Incremental or radical development? A dynamic approach to organisational changes and growth of Hungarian ICT SMEs Áron Perényi, Piotr Trąpczyński Áron Perényi, Piotr Trąpczyński 165–193
- 194–209 Research Notes 194–209
  - A Decade of Impact: A JEEMS Bibliometric Science Map Matevž Rašković, Davor Vuchkovski Matevž Rašković, Davor Vuchkovski
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JEEMS Journal of East European Management Studies , page 84 - 104

An Integrated Framework of Market and Nonmarket Strategies for Demoralized Transition Economies

Autoren

John H. Humphreys Dragan Loncar Guclu Atinc Mario Hayek Milorad M. Novicevic

DOI
- doi.org/10.5771/0949-6181-2020-1-84
- ISSN: 0949-6181
- ISSN online: 1862-0019
Abstract

In the extant literature, transition economies are sporadically addressed under the moniker of emerging economies and often only through calls for more contextualized research. Moreover, not all transition economies are emerging, as attempts at rapid transformation have resulted in economic deterioration as well. Yet, we lack models that approach the coordination of market and nonmarket strategies in contexts experiencing ongoing economic malaise. Accordingly, we examined the institutional and market strategies of Frikom, a regional ice cream producer profiting in the demoralized transition economy of Serbia, to identify antecedents to socio-cultural demoralization, elaborate a reconstructed view of nonmarket strategy in a demoralized transition economy, and conceptualize an integrated alignment model for firms competing in demoralized transitional economic environments.
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