Leaders' Perspective of Millennial Employees in the Central & Eastern European Advertising Industry

Marko Majer

doi:10.5771/0949-6181-2020-1-142

Contents
- Chapter Expand | CollapseAuthorsPage
- 1–3 Titelei/Inhaltsverzeichnis 1–3
- 4–5 Editorial 4–5
- 6–8 Editorial Statistics 2019 6–8
- 9–193 Articles 9–193
  - 9–34 The impact of promoting intergenerational synergy on the work engagement of older employees in Slovenia Maja Rožman, Sonja Treven, Vesna Čančer Maja Rožman, Sonja Treven, Vesna Čančer 9–34
  - 35–54 Motivation of Generation Y Members working in their Parents’ Businesses Ondřej Hradský, Tomáš Sadílek Ondřej Hradský, Tomáš Sadílek 35–54
  - 55–83 Employees‘ Perception of CSR in a Specific Post-Socialist Context: The Case of Serbia Andrea Vuković, Ljiljana Z. Miletić, Radmila Ćurčić, Milica Ničić, Nenad Mitrović Andrea Vuković, Ljiljana Z. Miletić, Radmila Ćurčić, Milica Ničić, Nenad Mitrović 55–83
  - 84–104 An Integrated Framework of Market and Nonmarket Strategies for Demoralized Transition Economies John H. Humphreys, Dragan Loncar, Guclu Atinc, Mario Hayek, Milorad M. Novicevic John H. Humphreys, Dragan Loncar, Guclu Atinc, Mario Hayek, Milorad M. Novicevic 84–104
  - 105–141 National culture and the entrepreneurial intentions of students in Serbia . Jelena Rajković, Milan Nikolić, Dragan Ćoćkalo, Edit Terek Stojanović, Sanja Kovačić Jelena Rajković, Milan Nikolić, Dragan Ćoćkalo, Edit Terek Stojanović, Sanja Kovačić 105–141
  - 142–164 Leaders' Perspective of Millennial Employees in the Central & Eastern European Advertising Industry Marko Majer Marko Majer 142–164
  - 165–193 Incremental or radical development? A dynamic approach to organisational changes and growth of Hungarian ICT SMEs Áron Perényi, Piotr Trąpczyński Áron Perényi, Piotr Trąpczyński 165–193
- 194–209 Research Notes 194–209
  - A Decade of Impact: A JEEMS Bibliometric Science Map Matevž Rašković, Davor Vuchkovski Matevž Rašković, Davor Vuchkovski
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JEEMS Journal of East European Management Studies , page 142 - 164

Leaders' Perspective of Millennial Employees in the Central & Eastern European Advertising Industry

Autoren

Marko Majer

DOI
- doi.org/10.5771/0949-6181-2020-1-142
- ISSN: 0949-6181
- ISSN online: 1862-0019
Abstract

This study focuses on leaders’ perception of their Millennial employees in advertising agencies within Central and Eastern Europe. Millennials are popularly associated with laziness, entitlement and narcissism, which can seemingly manifest in undesired attitudes to work. A qualitative research, based on semi-structured interviews with leaders in advertising agencies provided rich data to confront the perceived stereotypes from their perspective. Young individuals in advertising are predominantly well-informed and ambitious, benefiting from their technological savvy as digital natives. In this self-selected group their work informs the lifestyle, and success seems to be manifested through social media rather than the display of material goods. The study challenges simplified stereotypes and contributes to under-researched segments of Millennials in the advertising industry and CEE.
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