A Holistic Perspective on the International Market Selection Phenomenon - Nomos eLibrary

JEEMS Journal of East European Management Studies / A Holistic Perspective on the International Market Selection Phenomenon

JEEMS Journal of East European Management Studies / A Holistic Perspective on the International Market Selection Phenomenon

Inhalt
- Kapitel Ausklappen | EinklappenAutorenSeiten
- 527–529 Titelei/Inhaltsverzeichnis 527–529
- 530–531 Editorial 530–531
- 532–692 Articles 532–692
  - 532–558 Leader Power Bases and Organizational Outcomes: The Role of Perceived Organizational Politics Deniz Dirik, İnan Eryılmaz Deniz Dirik, İnan Eryılmaz 532–558
  - 559–578 Satisfaction with managers’ use of communication channels and its effect on employee-organisation relationships Karmen Erjavec, Olja Arsenijević, Jasmina Starc Karmen Erjavec, Olja Arsenijević, Jasmina Starc 559–578
  - 579–602 A Holistic Perspective on the International Market Selection Phenomenon Susana Costa e Silva, Raquel Meneses, Joanna Radomska Susana Costa e Silva, Raquel Meneses, Joanna Radomska 579–602
  - 603–620 Family business experience and the probability of starting a venture: gender differences in Poland Paweł Ziemiański Paweł Ziemiański 603–620
  - 621–641 The role of absorptive capacity in the relationship between firm internationalization and innovation: evidence from Russia Liubov Ermolaeva, Joan Freixanet, Andrei Panibratov Liubov Ermolaeva, Joan Freixanet, Andrei Panibratov 621–641
  - 642–672 A Comparison of Information Technology Capability, Employee Empowerment and Innovativeness in German and Polish Firms Roman Kmieciak, Anna Michna, Carsten Felden Roman Kmieciak, Anna Michna, Carsten Felden 642–672
  - 673–692 The Impact of Organisational Learning on Innovation: Case Study of the Serbian Hotel Industry Ana Jovičić Vuković, Snježana Gagić, Aleksandra Terzić, Marko D. Petrović, , Milan Radovanović Ana Jovičić Vuković, Snježana Gagić, Aleksandra Terzić, Marko D. Petrović, , Milan Radovanović 673–692
- 693–720 Special Topic Forum 693–720
  - 693–701 The transformation of economies and societies in Central and Eastern Europe – how has it contributed to management and organisation science? Ilona Bučiūnienė Ilona Bučiūnienė 693–701
  - 702–712 Snapshots of the transformation in Central and Eastern Europe Maaja Vadi Maaja Vadi 702–712
  - 713–720 How has the transformation of economies and societies in Central and Eastern Europe contributed to the discussion on gender in management? Irma Rybnikova Irma Rybnikova 713–720
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JEEMS Journal of East European Management Studies , Seite 579 - 602

A Holistic Perspective on the International Market Selection Phenomenon

Autoren

Susana Costa e Silva Raquel Meneses Joanna Radomska

DOI
- doi.org/10.5771/0949-6181-2018-4-579
- ISSN print: 0949-6181
- ISSN online: 1862-0019
Abstract

This work seeks to identify the factors that lead to the selection of a specific country as an international location for foreign investment. Using three case studies of Portuguese firms that have internationalized to Poland, we were able to identify three different types of behaviour that led to the selection of the same international market location: systematic, relational and mimetic. Despite international market selection being a common topic of research in international business, few studies have focused on the rationale behind the selection of a specific target market. This study shows that market characteristics are decisive when firms intentionally seek a foreign market to enter, but are of less importance when country selection is motivated by rising business opportunities, a firm’s existing relationships (following the client’s strategy), or cost and risk reduction, in the form of mimetic behaviour.
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