Factors underlying cultural and psychic distance in cross-national activities of export managers: Qualitative insights from a CEE country

Mateja Bodlaj; Irena Vida

doi:10.5771/0949-6181-2018-3-351

Inhalt
- Kapitel Ausklappen | EinklappenAutorenSeiten
- Titelei/Inhaltsverzeichnis
- 349–350 Editorial 349–350
- 351–522 Articles 351–522
  - 351–376 Factors underlying cultural and psychic distance in cross-national activities of export managers: Qualitative insights from a CEE country Mateja Bodlaj, Irena Vida Mateja Bodlaj, Irena Vida 351–376
  - 377–403 When does formalization contribute to entrepreneurial orientation? The moderating role of industry life cycle Aleksandra Wasowska, Krzysztof Obloj, Mariola Ciszewska-Mlinaric Aleksandra Wasowska, Krzysztof Obloj, Mariola Ciszewska-Mlinaric 377–403
  - 404–425 The mediating role of temperament and character on the relationship between mindfulness and entrepreneurial personality Serdar Yener, Aykut Arslan, Özgür Demirtaş Serdar Yener, Aykut Arslan, Özgür Demirtaş 404–425
  - 426–446 Impact of greening on the upgrading of manufacturing subsidiaries’ technological capabilities – A Hungarian perspective Andrea Szalavetz Andrea Szalavetz 426–446
  - 447–473 Brand management practices in emerging country firms – exploring the patterns of variation and its impact on firm performance Ekrem Tatoglu, Sunil Sahadev, Mehmet Demirbag Ekrem Tatoglu, Sunil Sahadev, Mehmet Demirbag 447–473
  - 474–501 Leader traits, transformational leadership and leader effectiveness: A mediation study from the Czech Republic Jakub Prochazka, Martin Vaculik, Petr Smutny, Stanislav Jezek Jakub Prochazka, Martin Vaculik, Petr Smutny, Stanislav Jezek 474–501
  - 502–522 Ljubljana to Tokyo: Understanding Drivers of Young-Adult Consumer Innovativeness and the Role of Regionalism in Eastern Europe and East Asia Zhonghui Ding, Davor Vuchkovski, Vesna Zabkar, Morikazu Hirose, Matevž Rašković Zhonghui Ding, Davor Vuchkovski, Vesna Zabkar, Morikazu Hirose, Matevž Rašković 502–522
- 523–526 Book Review 523–526
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JEEMS Journal of East European Management Studies , Seite 351 - 376

Factors underlying cultural and psychic distance in cross-national activities of export managers: Qualitative insights from a CEE country

Autoren

Mateja Bodlaj Irena Vida

DOI
- doi.org/10.5771/0949-6181-2018-3-351
- ISSN print: 0949-6181
- ISSN online: 1862-0019
Abstract

In light of the currently limited understanding of the role of cultural issues that may hamper firm success in cross-border activities, particularly in the context of Central and Eastern European (CEE) countries, the purpose of this paper is to examine how export managers experience and perceive cross-national differences, frequently referred to as ‘psychic’ or ‘cultural distance’ in the literature. We offer empirical insights from a small and open CEE country, in which exports are recognized as a driving force for economic growth. We conducted a series of systematic in-depth interviews on the sample of Slovenian exporting companies of different sizes, industries, and experiences in cross-border activities. Based on a grounded theory approach, we identified three sets of factors underlying psychic distance and their six related components from the exporters’ perspective: cultural differences and the language (i.e., patterns of thinking, behaviours, language), perceived differences in relational business practices (i.e., relationships with business people, business practices), and differences in the macro environment.
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