Student Relationship Management in Germany – Foundations and Opportunities - Nomos eLibrary

mrev management revue / Student Relationship Management in Germany – Foundations and Opportunities

mrev management revue / Student Relationship Management in Germany – Foundations and Opportunities

Contents
- Chapter Expand | CollapseAuthorsPage
- 91–94 Titelei/Inhaltsverzeichnis 91–94
- 95–101 Managing Higher Education: Introduction Gerd Grözinger, Roberto Rodríguez-Gómez Gerd Grözinger, Roberto Rodríguez-Gómez 95–101
- 102–116 German Universities as State-sponsored Co-operatives Alexander Dilger Alexander Dilger 102–116
- 117–137 Future University in Present Times: Autonomy, Governance and The Entrepreneurial University Eduardo Ibarra-Colado Eduardo Ibarra-Colado 117–137
- 138–152 Leadership Turnover among University Presidents Heinke Röbken Heinke Röbken 138–152
- 153–173 The Impacts of University Management on Academic Work: Reform Experiences in Austria and Germany Barbara M. Kehm, Ute Lanzendorf Barbara M. Kehm, Ute Lanzendorf 153–173
- 174–186 Reform of Higher Education and the Return of ‘Heroic’ Leadership: The Case of Denmark Stephen Carney Stephen Carney 174–186
- 187–203 Organizational Fields and Competitive Groups in Higher Education: Some Lessons from the Bachelor/Master Reform in Germany Georg Krücken Georg Krücken 187–203
- 204–219 Student Relationship Management in Germany – Foundations and Opportunities Andreas Hilbert, Karoline Schönbrunn, Sophie Schmode Andreas Hilbert, Karoline Schönbrunn, Sophie Schmode 204–219
- 220–241 The Singularity of the German Doctorate as a Signal for Managerial Talent: Causes, Consequences and Future Developments Egon Franck, Christian Opitz Egon Franck, Christian Opitz 220–241
- 242–244 New Books 242–244
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mrev management revue , page 204 - 219

Student Relationship Management in Germany – Foundations and Opportunities

Autoren

Andreas Hilbert Karoline Schönbrunn Sophie Schmode

DOI
- doi.org/10.5771/0935-9915-2007-2-204
- ISSN: 0935-9915
- ISSN online: 1861-9908
Abstract

The objective of the article is to introduce to the topic of Student Relationship Management (SRM) in Germany. The concept has been derived from the idea of a Customer Relationship Management (CRM), which has already been successfully implemented in many enterprises. Its objective is to canvass for customers, obtain their loyalty towards the company and, if necessary, win them back. Furthermore, potential uses of a SRM within the context of Higher Education Management will be demonstrated by means of examples of German universities and by applying new methods.
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