@article{2007:hilbert:student_re,
title = {Student Relationship Management in Germany – Foundations and Opportunities},
year = {2007},
note = {The objective of the article is to introduce to the topic of Student
Relationship Management (SRM) in Germany. The concept has been derived
from the idea of a Customer Relationship Management (CRM), which has
already been successfully implemented in many enterprises. Its
objective is to canvass for customers, obtain their loyalty towards
the company and, if necessary, win them back. Furthermore, potential
uses of a SRM within the context of Higher Education Management will
be demonstrated by means of examples of German universities and by
applying new methods.},
journal = {mrev management revue},
pages = {204--219},
author = {Hilbert, Andreas and Schönbrunn, Karoline and Schmode, Sophie},
volume = {18},
number = {2}
}