Trust in the Sharing Economy

Florian Hawlitschek; Timm Teubner; Christof Weinhardt

doi:10.5771/0042-059X-2016-1-26

Contents
- Chapter Expand | CollapseAuthorsPage
- Titelei/Inhaltsverzeichnis
- 1–2 Editorial Markus Voeth Markus Voeth 1–2
- 3–3 Wechsel im Herausgeberkreis Dieter Pfaff Dieter Pfaff 3–3
- 4–73 Articles 4–73
  - 4–25 What’s Mine Isn’t Yours – Barriers to Participation in the Sharing Economy Jonas Bielefeldt, Jana Poelzl, Uta Herbst Jonas Bielefeldt, Jana Poelzl, Uta Herbst 4–25
  - 26–44 Trust in the Sharing Economy Florian Hawlitschek, Timm Teubner, Christof Weinhardt Florian Hawlitschek, Timm Teubner, Christof Weinhardt 26–44
  - 45–57 Sharing Economy: A case of customer-to-customer marketing Markus Voeth, Sarah Stief Markus Voeth, Sarah Stief 45–57
  - 58–73 Impression Management in the Sharing Economy: Understanding the Effect of Response Strategy to Negative Reviews Olga Abramova, Hanna Krasnova, Tetiana Shavanova, Andrea Fuhrer, Peter Buxmann Olga Abramova, Hanna Krasnova, Tetiana Shavanova, Andrea Fuhrer, Peter Buxmann 58–73
- 74–74 Rezension 74–74
  - Heribert Meffert, Manfred Bruhn, Karsten Hadwich: Dienstleistungsmarketing. Grundlagen – Konzepte – Methoden, 8., völlig überarbeitete und erweiterte Auflage. Springer Gabler, Wiesbaden 2015, 547 Seiten, ISBN 978-3-658-05045-0, 49,99 Euro. Siegmund Pisarczyk Siegmund Pisarczyk
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Die Unternehmung , page 26 - 44

Trust in the Sharing Economy

Autoren

Florian Hawlitschek Timm Teubner Christof Weinhardt

DOI
- doi.org/10.5771/0042-059X-2016-1-26
- ISSN: 0042-059X
- ISSN online: 2942-318X
Abstract

Trust has been in the focus of research on business-to-consumer (B2C) e-commerce in the last decade. The rise of consumer-to-consumer (C2C) markets in the context of the sharing economy, however, has posed new challenges and questions regarding the dimensionality and role of trust in online transactions. We outline a conceptual research model for the role of trust with regard to the consumers’ and suppliers’ intentions to engage in this economy. Our model differentiates between three substantial targets of trust, that is, trust towards peer, platform, and product (3P). We propose and evaluate a questionnaire, which addresses these targets in their dimensions ability, integrity, and benevolence.
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