Drawing on evidence from Germany’s legal advisory industry, this study analyses – from an evolutionary perspective – how professionals’ existing cognitive structures develop in processes of strategic renewal under turbulent environmental conditions, as well as how such development is guided by interplays with corresponding sets of mutually interrelated organisational activities. Against the empirical backdrop of the transformation of Germany’s legal advisory industry, which took place between 1998 and 2002, two concepts for describing generic configurations of organisational activities in professional service firms are developed.
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