Socio-Cultural Environment of Communication in Traditional Nigeria: An Ethnographie Exploration.

Andrew Moemeke

doi:10.5771/0010-3497-1983-4-331

Contents
- Chapter Expand | CollapseAuthorsPage
- 303–315 Die Entwicklung der Massenmedien in Europa. Neue Möglichkeiten, Chancen und Bedingungen in der Verkündigung der Frohen Botschaft Gerd Bacher Gerd Bacher 303–315
- 316–330 Journalismus ist philosophiebedürftig. Die Medien zwischen Wissenschaft, Moral und Technik Hermann Boventer Hermann Boventer 316–330
- 331–346 Socio-Cultural Environment of Communication in Traditional Nigeria: An Ethnographie Exploration. Andrew Moemeke Andrew Moemeke 331–346
- 347–407 Berichte - Dokumentation - Chronik Larry Jorgensen, Hans Brunner, Rüdiger Funiok, Anton Täubl Larry Jorgensen, Hans Brunner, Rüdiger Funiok, Anton Täubl 347–407
- 408–411 Die Literaturrundschau Hermann Boventer, Florian Fleck Hermann Boventer, Florian Fleck 408–411
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Communicatio Socialis (ComSoc) , page 331 - 346

Socio-Cultural Environment of Communication in Traditional Nigeria: An Ethnographie Exploration.

Autoren

Andrew Moemeke

DOI
- doi.org/10.5771/0010-3497-1983-4-331
- ISSN: 0010-3497
- ISSN online: 2198-3852
Zusammenfassung

Speaking at a development communication seminar in 1982, Wilbur Schramm raised a very pertinent question: What went wrong with development and the high hopes which the mass media appeared to offer in the early 1960s? In addition to providing a number of answers that have political, social and economic implications, the Professor- Emeritus, stressed upon what has been regarded as a fundamental flaw in the use of the mass media in development - the often-forgotten fact that modern media technologies, modes and models of communication are products of Western culture. and therefore have resulted from measures under very specific economic, social and cultural circumstances very different from those existing in countries into which the new media were introduced to help development. (...)
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