@article{1983:moemeke:sociocult,
title = {Socio-Cultural Environment of Communication in Traditional Nigeria: An Ethnographie Exploration.},
year = {1983},
note = {Speaking at a development communication seminar in 1982, Wilbur
Schramm raised a very pertinent question: What went wrong with
development and the high hopes which the mass media appeared to offer
in the early 1960s? In addition to providing a number of answers that
have political, social and economic implications, the Professor-
Emeritus, stressed upon what has been regarded as a fundamental flaw
in the use of the mass media in development - the often-forgotten fact
that modern media technologies, modes and models of communication are
products of Western culture. and therefore have resulted from measures
under very specific economic, social and cultural circumstances very
different from those existing in countries into which the new media
were introduced to help development. (...) },
journal = {Communicatio Socialis (ComSoc)},
pages = {331--346},
author = {Moemeke, Andrew},
volume = {16},
number = {4}
}