Vaccine-related discussions in online communities for parents. A quantitative overview, 2012–2019

Marko Bachl; Elena Link

doi:10.5771/2192-4007-2022-1-73

Contents
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- Titelei/Inhaltsverzeichnis
- 1–6 EDITORIAL 1–6
  - Editorial Kerstin Thummes, Andreas M. Scheu, Matthias R. Hastall, Merja Mahrt, Thomas Zerback Kerstin Thummes, Andreas M. Scheu, Matthias R. Hastall, Merja Mahrt, Thomas Zerback
- 7–72 EXTENDED PAPER 7–72
  - Prerequisites of deliberative democracy: Inclusivity, publicity, and heterogeneity of German citizens’ everyday political talk Rüdiger Schmitt-Beck Rüdiger Schmitt-Beck
- 73–168 FULL PAPER 73–168
  - 73–97 Vaccine-related discussions in online communities for parents. A quantitative overview, 2012–2019 Marko Bachl, Elena Link Marko Bachl, Elena Link 73–97
  - 98–131 Das populistische Krisennarrativ: Eine qualitative Analyse der Wahlkampfkommunikation der AfD auf Facebook Teresa Lindenauer Teresa Lindenauer 98–131
  - 132–168 “I don’t care, ’cause I don’t trust them!” The impact of information sources, institutional trust, and right-wing populist attitudes on the perception of the COVID-19 pandemic during the first lockdown in Germany. Carsten Reinemann, Alexander Haas, Diana Rieger Carsten Reinemann, Alexander Haas, Diana Rieger 132–168
- 169–185 RESEARCH-IN-BRIEF 169–185
  - Identification with similar others sharing their experience of coping with depression and its effects on stigmatization and prosocial intentions , Freya Sukalla, Ina Krack, Daniel Seibert, Ludwig Paeth, Olga Frank, Ronja Preißler, Philip Matias Block , Freya Sukalla, Ina Krack, Daniel Seibert, Ludwig Paeth, Olga Frank, Ronja Preißler, Philip Matias Block
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SCM Studies in Communication and Media , page 73 - 97

Vaccine-related discussions in online communities for parents. A quantitative overview, 2012–2019

Autoren

Marko Bachl Elena Link

DOI
- doi.org/10.5771/2192-4007-2022-1-73
- ISSN: 2192-4007
- ISSN online: 2192-4007
Abstract

Vaccinations are a medical success story. However, many individuals still experience doubts, which challenge vaccine compliance. Online communities for parents are important sources for the discussion about vaccination with similar others. They serve as social support platforms, where parents exchange informational, emotional, and esteem support. Our study provides a structured overview of vaccine-related online discussions of parents. The content of the four most popular German online communities for parents (2012-2019) was obtained with web scraping. Structural topic models were used to characterize the exchanges about vaccination in 98,505 discussion posts. We identified 27 aspects of the vaccination discussions, which were sorted into four general perspectives. The general vaccination debate perspective (6 aspects, 24% of all content) covered societal and public health debates. The specific vaccinations perspective (8 aspects, 16%) addressed vaccinations against specific diseases. Parents discussed various vaccine-related practical issues (7 aspects, 20%). The relationship and communication perspective (6 aspects, 19%) collected aspects concerned with community building. The findings highlighted the diversity of vaccine-related online discussions related to all types of social support. Investigating online exchanges can inform public health communicators as well as health professionals which parental support needs should be addressed more comprehensively.
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