The perspective of citizens on the responsibility of corporations: A multidimensional study of responsibility assessments

Ulrike Röttger; Kerstin Thummes

doi:10.5771/2192-4007-2017-3-300

Contents
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- Titelei/Inhaltsverzeichnis
- 217–217 IN EIGENER SACHE Anne Bartsch, Klaus Kamps, Christoph Neuberger, Juliana Raupp, Andreas M. Scheu Anne Bartsch, Klaus Kamps, Christoph Neuberger, Juliana Raupp, Andreas M. Scheu 217–217
- 218–299 FULL PAPER 218–299
  - 218–239 Again and again (and again): A repetition-frequency-model of persuasive communication Thomas Koch Thomas Koch 218–239
  - 240–261 User-generated opinion: How reader reactions and source reputation influence the effects of online news Stephan Winter, Nicole C. Krämer, Yuhua (Jake) Liang Stephan Winter, Nicole C. Krämer, Yuhua (Jake) Liang 240–261
  - 262–299 Mediale Sichtbarkeit der WahlbewerberInnen und der Themen der Bundestagswahl 2013. Elisabeth Günther, Emese Domahidi, Thorsten Quandt Elisabeth Günther, Emese Domahidi, Thorsten Quandt 262–299
- 300–314 RESEARCH-IN-BRIEF 300–314
  - The perspective of citizens on the responsibility of corporations: A multidimensional study of responsibility assessments Ulrike Röttger, Kerstin Thummes Ulrike Röttger, Kerstin Thummes
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SCM Studies in Communication and Media , page 300 - 314

The perspective of citizens on the responsibility of corporations: A multidimensional study of responsibility assessments

Autoren

Ulrike Röttger Kerstin Thummes

DOI
- doi.org/10.5771/2192-4007-2017-3-300
- ISSN: 2192-4007
- ISSN online: 2192-4007
Abstract

On the basis of four focus group discussions (N = 32) that were conducted in June 2015, the present study investigates the attribution and assessment of corporate responsibility by citizens. To obtain more differentiated insight into the attribution of responsibility to corporations, not only the objects of responsibility, but all the dimensions of judgments concerning responsibility were analysed, including the reasoning behind them. The findings show that in the context of corporate activity, citizens attribute responsibility not only to corporations themselves, but also to other social actors, like consumers and politicians, and situate responsibility on the levels of both individual and collective action. The objects of corporate responsibility, on the contrary, are narrowly defined along the chain of value-creation. It thus becomes clear that, contrary to the established practice of CSR communication, corporations should place particular focus on fulfilling their core responsibilities. After all, research on CSR communication needs to consider the attribution of corporate responsibility in its broader social context to take the complexity of responsibility assessments into account.
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