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Digitalization and the Impact on Television Financing

Stefanie Dänzler

Reihe: Schriften zur Medienwirtschaft und zum Medienmanagement

Band 29 2011

Treffer in den folgenden Teilen:

Advertising within the Program S. 88-94

„… 88 6.2.3 Advertising within the Program 6.2.3.1 Sponsoring Sponsoring is “the planning …” „… .” Sponsoring is not subject to the advertising restrictions of Articles 7 and 45, para. 1, RStV. It is an …” „… using this form of advertising because it is a way to avoid the advertising restrictions after 8 pm. And …”

Other Forms of Advertising S. 94-95

„… 94 not be subject to the RStV in the future, virtual advertising can be applied comparatively …” „… categorization of virtual advertising as sponsoring or product placement could be dropped because due to its …” „… thematic and technological independency it qualifies as a self-contained form of advertising. Virtual …”

Advertising Side to Side with the Program S. 85-88

„… advertising, information providers cannot answer directly to the requests of their consumers as, for example …” „… serve as a means to measure the legitimacy of advertising prices and determine the economic success. The …” „… section I will categorize advertising revenue models that show how advertising and information are …”

Definition, Participants, Flow S. 81-85

„… consideration.” As is generally known in advertising-funded television, the information provider is also the …” „… cross-media strategy of advertising. 83 Fig.: 6.2 Advertising-Funded Television as a Three-Way …” „… . The commerce model comprises the sale of products and services, also including advertising and the …”

Prospects for New Revenue Models S. 95-98

„… 95 tising is not limited in any way. Advertising can be performed on a 24 hour basis. The structure …” „… spots can be employed. This can also be extended to the area of interactive advertising games. The …” „… operational system electronic program guide (EPG) could serve as a guidance tool that offers advertising space …”

Titelei/Inhaltsverzeichnis S. 2-12

„… in the recipients’ markets, and advertising markets. A central role is thereby assigned to the …” „… . Financing and Revenue Models 79 6.1 From Analog to Digital Financing 79 6.2 Funding through Advertising …” „… 81 6.2.1 Definition, Participants, Flow 81 6.2.2 Advertising Side to Side with the Program 85 …”

Definition, Participants, Flow S. 98-101

„… 98 The stagnating and unstable market of television advertising can be revitalized with creative …” „… cross-media advertising campaigns. The scope of digital and interactive forms of advertising and their …” „… funded only through advertising. Consequently, the adequate form of financing public service broadcasting …”

From Analog to Digital Financing S. 79-81

„… products and services, also including advertising and the fee-based financing of public service …” „… Advertising 6.2.1 Definition, Participants, Flow According to Siegert et al., advertising is “a planned …” „… , services, corporations, brands, or ideas. Advertising utilizes certain tools and is delivered through …”

Conclusion S. 139-142

„… , due to increasingly important EU Broadcasting Directives. Eliminating advertising from the program of …” „… revenue models and adapt them to those of the network economy. Conventional revenues through advertising …” „… the personalization of advertising and the linkage of advertising with e-commerce without having to …”

Information as Connected and Unconnected Goods S. 56-57

„… two markets: the advertising market and the recipient market. Information as the channel’s program is …” „… influences the price the advertising economy has to pay to the channel19 for the transmission of commercials …” „… (see Messmer 2001, p. 112). “Media which are financed through advertising are joint products consisting …”

Introduction S. 15-18

„… their advertising budgets from analog to digital media5 and are constantly looking for novel approaches …” „… to digital or integrated advertising in order to reach and capture the attention of their target …” „… advertising exceeded expenditures for magazine advertisements for the first time, almost approaching the …”

Definition, Participants, Flow S. 103-107

„… consume exactly the program that they have decided to pay for. Contrary to advertising-funded television …” „… advertising-funded information, the question is who wants to pay for what and how elastic is the demand? Information …” „… service broadcasters can resign from the competition for audience ratings and advertising revenues. Public …”

Information as Immaterial Good S. 55-56

Information and Economies of Scale S. 59-61

„… will push away other competitors. When information is financed through advertising these market …” „… recipients’ side, but rather in a higher demand in air time for advertising. This may lead to a higher profit …” „… , transmit, and distribute information, sell advertising air time, and also in marketing. This effect, as …”

Summary S. 75-78

„… separated from advertising because it can be accessed any time on the Web. Today information is a media …” „… information providers are losing their revenue sources, namely their revenues from advertising. The …” „… refinancing of costs through advertising revenues is becoming more and more complicated and can possibly …”

Information as a Good of Experience and Confidence S. 57-59

„… remains a joint product because the main revenue sources of television are still advertising and …” „… directions. Here, traditional instruments like advertising, reviewing, image branding, and brand loyalty are …” „… confidence. To stand out from the crowd of information, advertising and conventional branding is becoming …”

Information and Economies of Scope S. 61-63

„… information, sell advertising air time, and also in marketing. This effect, as mentioned above, occurs as well …” „… . jointly selling air time for advertising thus dividing up personnel and operating costs between the single …” „… , p. 112). That means: when for the advertising industry the value of a single recipient (a) is …”

Information and Network Effects S. 63-66

„… an increase of users (see Hass 2002, p. 50; Linde 2005, p. 112). That means: when for the advertising …” „… , updates, commissions, or advertising. In fast growing markets it is important to build up a mass of …” „… broadcasting is funded by fees and private television by advertising, the price viewers would be willing to pay …”

Information and Transaction Costs S. 71-72

„… information and other services is immediate and makes advertising and positioning unnecessary. The digital …” „… increase in revenues from advertising or pay TV. However, this can only work as long as the products are …”

Information and Information Carriers S. 49-50

„… specific audience by programming certain contents, so that this audience can later be sold to advertising …” „… clients” (Hesse 2006, p. 118). In this case, brands and advertising are at the focal point of the …”

Information and Sunk Cost S. 70-71

„… pilot episodes that are not going to be broadcasted. “Irreversible sunk costs for advertising or …” „… makes advertising and positioning unnecessary. The digital information market has enter and exit …”

Intermediation Model S. 123-124

„… recipients are also required to pay member fees and transaction fees, or companies pay for advertising. 124 …” „… the costs that incur for the advertising of the information (see Zervos 2003, p. 82 ff.). Cable …”

New Services S. 124-125

„… the costs that incur for the advertising of the information (see Zervos 2003, p. 82 ff.). Cable …” „… mille (CPM) and to determine the prices for advertising spaces. Through digitalization varied …”

Digital Reception and End Devices S. 24-25

„… gives the provider the possibility to place selected information and targeted advertising according to …” „… active advertising hoarding, as it gives prominence to programs or content that you might otherwise …”

Information as Economic Good S. 50-51

„… certain contents, so that this audience can later be sold to advertising clients” (Hesse 2006, p. 118 …” „… ). In this case, brands and advertising are at the focal point of the economic good. 51 …”

Changes Caused by Digitalization S. 107-109

„… . Moreover, not only pay-TV services could be offered, but also advertising and telecommunication services …” „… advertising models are frequently combined” (Rappa, www.digitalenterprise.org, 15.04.10). The significance of …”

Changes Caused by Digitalization S. 101-103

„… license fees and advertising are regarded as being adequate measures to finance digital television as well …” „… competition for audience ratings and advertising revenues. Public service broadcasters have to be made aware …”

The Telecommunications Act (Telekommunikationsgesetz, TKG) S. 27-29

„… , consumer protection, protection of minors, and television advertising. All of these directives are …” „… covers Internet services and includes amended regulations with regard to advertising, product placement …”

Digital Program Distribution S. 22-24

„… information and targeted advertising according to the user’s profile (see Forrester 2000, p. 205 ff.; Messmer …” „… electronic program guide is, in a sense, an active advertising hoarding, as it gives prominence to programs …”

Definition, Participants, Flow S. 109-112

„… sales, which usually apply static product advertising with text and pictures. The benefits gained from …” „… , according to the RStV, considered advertising. They are not allowed to exceed the duration of one hour per …”

Information and Demand S. 66-69

„… , commissions, or advertising. In fast growing markets it is important to build up a mass of consumers and also …” „… funded by fees and private television by advertising, the price viewers would be willing to pay to …”

Definition, Participants, Flow S. 114-120

„… and merchandising. Merchandising is considered an advertising-based and program-based form of funding …” „… a higher recipient loyalty. Moreover, these products are strengthening the advertising effect many …”

List of Figures S. 13-14

„… Multiple Use 74 6.1 Forms of Financing Broadcasting 80 6.2 Advertising-Funded Television as a Three-Way …”

Legal Texts S. 154

„… , 2009. Common Directive of State Media Authorities for Advertising, Program Placement, Sponsoring …”

Information and External Effects S. 69-70

„… going to be broadcasted. “Irreversible sunk costs for advertising or planned contents, for instance …”

Other Types of Financing S. 122-123

„… and transaction fees, or companies pay for advertising. …”

Data Mining and Customer Relationship Management S. 125-126

„… determine the prices for advertising spaces. Through digitalization varied informative user profiles can be …”

Changes Caused by Digitalization S. 112-114

„… forms: ? Interactive direct advertising: commercial shows are built up like DRTVspots, infomercials …”

„… against a percentage of the advertising revenue in return. Copyright owners, in turn, demand the general …”

Multiple Exploitation of Information S. 72-75

„… increase of recipients and also an increase in revenues from advertising or pay TV. However, this can only …”

doi.org/10.5771/9783845231150

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Patent Law

Maximilian W. Haedicke (Hrsg.), Henrik Timmann (Hrsg.)

Reihe: Kooperationswerke Beck - Hart – Nomos

Band 2014

Treffer in den folgenden Teilen:

Axel Verhauwen Allegation of entitlement and misleading advertising S. 1036-1044

„… 143 PatG).83C. Allegation of entitlement and misleading advertisingBibliography: v. Gravenreuth …” „… is governed by section888 ZPO.III. Intellectual property rights in advertisingBibliography: Bogler …” „… advertising85 effect on those targeted by the advertising. Section 146 PatG grants82 BGH GRUR 2006, 433, 435 …”

Axel Verhauwen Border seizure proceedings S. 1020-1036

„… misleading advertisingBibliography: v. Gravenreuth, Geschichtliche Entwicklung und aktuelle Probleme zum …” „… offered for sale or through advertising to consumers in the EU, of if the documentsor correspondence …” „… effect on competitorsand an advertising85 effect on those targeted by the advertising. Section 146 PatG …”

Marco Stief, Dirk Bühler Unjustly claiming a utility model S. 1086-1088

„… the German Act againstUnfair Trading (UWG) in case of comparative advertising. It has e. g. been …”

Maximilian Haedicke, Henrik Timmann Direct use of a patent S. 786-806

„… modifications ofthe item offered are still necessary before it can be manufactured.9634Distributing advertising …” „… brochures,97 advertising a product on the internet orpresenting a patented item for the purpose of having it …” „… pictorial illustrations showing the originallypatent-infringing product in his advertising in identical form …”

Dietrich Kamlah Injunctive relief (Kamlah) S. 949-957

„… . This may happen in theform of patent-infringing announcements or advertising of a patented product …” „… gained advantage.85 Inadmissible advertising and offers before patentexpiry86 shall not justify a general …”

Titelei/Inhaltsverzeichnis S. 1-53

„… ) .................................................................. 967C. Allegation of entitlement and misleading advertising (Verhauwen) ................... 983D …” „… scales, etc. ........................................................................ 108c) Advertising …”

Axel Verhauwen Criminal patent law S. 1010-1020

„… . Allegation of entitlement and misleading advertising. . . . . . . . . . . . . . 109–139I. General …” „… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 122III. Intellectual property rights in advertising …”

Dietrich Kamlah Claim for damages (Kamlah) S. 957-974

„… order to removethe illegally gained advantage.85 Inadmissible advertising and offers before patentexpiry …” „… necessary to use advertising of anappropriate reach to publicize his exclusive rights and remove market …” „… advertising, transport and storagethat are fully deductible, to the extent they are connected with the …”

Raph Nack, Joel S.H. Nägerl, Lorenz Walder-Hartmann Catalogue of exclusions (Section. 1 para. 3–4 PatG resp. Art. 52 para. 2–3 EPC) S. 143-177

„… _02.3d from 16.09.2013 21:28:243B2 9.1.580; Page size: 160.00mm 240.00mm209c) Advertising techniques …” „… . Another group of cases concerns advertising techniques(“promotion”). This group of cases has hardly any …” „… othergroups of cases: advertising techniques are not “technical” as understood in patent law,which is why an …”

Raph Nack, Joel S.H. Nägerl, Lorenz Walder-Hartmann The “Technical Invention” criterion S. 112-143

„… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 206c) Advertising techniques …” „… , as far as one can see, first appears in thePatent Office’s Advertising Leaflet Decision. The claims …” „… concerned the special arrange-ment of advertising leaflets in a printed item; despite the technical …”

Marco Stief, Dirk Bühler Consequences of the utility model infringement under criminal law S. 1081-1086

„… againstUnfair Trading (UWG) in case of comparative advertising. It has e. g. been consideredmisleading (§ 5 para …”

Maximilian Haedicke, Henrik Timmann Liability and imputation S. 823-840

„… the shipping companywhich transported the infringing goods, for instance, or the advertising agency …” „… for certain groups of people (sec. 4 no. 11 UWG), as, for example, inthe case of advertising …”

Axel Verhauwen Claims arising from unjustified warnings of property right infringement S. 1044-1052

„… consequences in civil proceedings of inadmissible advertising involving referencesto the existence of …”

doi.org/10.5771/9783845259024

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Protecting Privacy in Private International and Procedural Law and by Data Protection

Burkhard Hess (Hrsg.), Cristina M. Mariottini (Hrsg.)

Reihe: Studies of the Max Planck Institute Luxembourg for International, European and Regulatory Procedural Law

Band 3 2015

Treffer in den folgenden Teilen:

ANNEX I – eDate Advertising and Martinez S. 169-182

„… ANNEX I eDate Advertising GmbH v X (C-509/09) and Olivier Martinez, Robert Martinez v MGN Limited …” „… proceedings, between, firstly, X and eDate Advertising GmbH (‘eDate Advertising’) and, secondly, Olivier and …” „… – eDate Advertising and Martinez 170 12 Under Article 2(h)(i) of the Directive: ‘The coordinated field …”

ANNEX II – eDate Advertising and Martinez. Opinion of Advocate General Cruz Villalón S. 183-206

„… ANNEX II eDate Advertising GmbH v X (C-509/09) and Olivier Martinez, Robert Martinez v MGN Limited …” „… – eDate Advertising and Martinez - AG Opinion 184 • on the sole condition that there is, between the …” „… the photographic-images put on line were taken, • other criteria?’ 20. In eDate Advertising (C‑509/09 …”

ANNEX V – Google Spain. Judgment S. 259-282

„… subsidiary for the purpose of promoting and selling advertising space on the search engine, which orientates …” „… which relate to the data of customers who have contracted for advertising with that undertaking, or …” „… activity and includes, in return for payment, advertising associated with the internet users’ search terms …”

ANNEX VI ‒ Google Spain. Opinion of Advocate General Jääskinen S. 283-316

„… Advertising and Martinez [2011] ECR I‑0000, paragraph 45. ANNEX VI ‒ Google Spain – AG Opinion 287 Court to …” „… using that keyword. (31) It is obvious that personal data relating to advertising customers comes into …” „… engine. Hence, the problems of the users and advertising customers, to whose data the Directive is …”

Burkhard Hess The Protection of Privacy in the Case Law of the CJEU S. 81-114

„… Judgments of the CJEU – eDate Advertising, Digital Rights Ireland and Google Spain’. I am grateful for the …” „… Regulation (Article 7 no 2 Brussels I-bis Regulation) in other fora. eDate Advertising and Olivier Martinez …” „… operated by an Austrian company named eDate Advertising. The article was about criminal proceedings brought …”

Titelei/Inhaltsverzeichnis S. 1-18

„… - Foreword 6 ing the protection of privacy (eDate Advertising et al, C‑509/09 and C‑161/10, Wintersteiger, C …” „… Cristina M Mariottini 9 eDate Advertising and MartinezANNEX I – 169 eDate Advertising and Martinez. Opinion …”

Christopher Kuner The Court of Justice of the EU Judgment on Data Protection and Internet Search Engines: Current Issues and Future Challenges S. 19-44

„… purposes of promoting and selling advertising space on the search engine, an office or subsidiary which …” „… and is subject to EU data protection law, if such establishment promotes and sells advertising space …”

doi.org/10.5771/9783845265377

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Social Media Marketing und Data Analytics

Christopher Zerres (Hrsg.), Dirk Drechsler (Hrsg.)

2018

Treffer in den folgenden Teilen:

Florian Litterst Einführung und Überblick über die Möglichkeiten des Social MediaAdvertisings S. 164-177

„… 164 Einführung und Überblick über die Möglichkeiten des Social Media Advertisings Florian …” „… usw.). 165 Begriffsabgrenzung Unter Social Media Advertising versteht man die bezahlte …” „… Social Media Advertising kontinuierlich steigt. Für Unternehmen bieten soziale Netzwerke – allen …”

Titelei/Inhaltsverzeichnis S. I-12

„… .............................................................................................. 162 Einführung und Überblick über die Möglichkeiten des Social Media Advertisings …” „… Überblick über die Möglichkeiten des Facebook Advertisings ......................... 167 4 Überblick über …” „… die Möglichkeiten des Twitter Advertisings ............................... 174 5 Aufbau einer …”

Christopher Zerres Social Media Controlling S. 149-163

„… “ Kamps und Schetter (2018) KPIs für das Social Media Advertising Kientzler (2017) Content Performance …”

Dirk Drechsler, Julia Mager Social Media und Compliance-Kommunikation S. 178-194

„… Verlag, München, 1-18. Ullrich, S. (2017): Social Media Advertising: Ohne Ziele geht nichts, Social …”

doi.org/10.978.395710/3284

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