„… Libération Na-09-3218-1-ch8.indd 166 11/15/17 8:28 am Advertising: The People’s Mujahideen e Khalq 167 …” „… success of the Eu ro pean delisting efort was used to leverage the new PR and advertising campaign. For …” „… Tehran.Advertising What?Only a narrow band of security analysts study the MEK and its issues,15 and they can be …”

Preface S. i-viii

„… varying degrees of success: radio, newspapers, voice and song, television, books, e-magazines, advertising …” „… Strategy for the Post– bin Laden Era 143EIGHT Advertising: The People’s Mujahideen e Khalq 165NINE The E …”

Introduction S. 1-4

„… for many terrorists today and thus demands our understanding.The advertising campaign of the Ira nian …”

Conclusion: A Contest of Ideas S. 241-250

„… advertising but were rebroadcast over satellite TV and preserved forever for recycling via web caches or in …”

Television: Hezbollah's Al-Manar S. 87-108

„… , the ban was limited to hotels and only placed controls on the network’s advertising and fundraising …”

Social Media: The Islamic State's Multimedia Blitzkrieg S. 205-240

„… stances, along with advertising its insurgent and terrorist accomplishments.38 The title is the Arabic …”

doi.org/10.5771/9780815732198

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Der schmale Grat zwischen grüner Werbung und Greenwashing

Matondo Cobe, Peter Hense, Sebastian Laoutoumai

Reihe: Schriftenreihe Wettbewerb in Recht und Praxis

Band 2023

Treffer in den folgenden Teilen:

B. Green Advertising: Regulierung und Rechtsdurchsetzung in den USA S. 5-21

„… Carlson/Grove/Kangun/Polonsky, An International Comparison of Environmental Advertising:Substantive versus Associative Claims …” „… B.Green Advertising: Regulierung undRechtsdurchsetzung in den USAI. Green Advertising aus …” „… Perspektive des Makromarketings12Das Phänomen des „Green Advertising“ manifestiert sich in der Einbindung …”

Titelei/Inhaltsverzeichnis S. I-XII

„… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1B. Green Advertising: Regulierung und Rechtsdurchsetzung in denUSA …” „… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5I. Green Advertising aus Perspektive des Makromarketings . . . . . . . . . . . . 5II. Die Wirkung …”

doi.org/10.5771/9783800595570

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Your Call Is Very Important to Us

Richard Hardack

2023

Treffer in den folgenden Teilen:

Chapter Fifty-Four. Imagine a World without Advertising S. 321-324

„… 321Chapter Fifty-FourImagine a World without AdvertisingAs the line between entertainment …” „… is constrained by the tenets and effects of corporate personhood and advertising.What can one do …” „… , information, commerce, and advertising disintegrates, we’re left with fewer and fewer options to speak or hear …”

Chapter Fifty-Two. How Soon Is Nowhere? Advertising Academia S. 311-318

„… 311Chapter Fifty-TwoHow Soon Is Nowhere?Advertising AcademiaNaomi Klein thoroughly documented the …” „… economy. As Bakan observes, schools used to be exempt from advertising, but in much the way other …” „… from deanships to classrooms and playgrounds have become sponsored (118). Advertising charts the …”

Chapter Thirty-Three. Advertising Creep: The End of Public Space S. 211-214

„… 211Chapter Thirty-ThreeAdvertising CreepThe End of Public SpaceThere’s a new movie on all the …” „… limitation of advertising (2007)As Mike Davis documents throughout City of Quartz, and as Bakan notes in The …” „… tolerated but encouraged—we might term this “advertising creep.” If advertising isn’t the primary cause of …”

Chapter Forty-Six. Pop-Ups and Pinups Advertising Sex and Violence S. 289-292

„… of adjectives (I’m funny, warm, genuine) that follow the assertive model of advertising—they not only …” „… 289Chapter Forty-SixPop-Ups and PinupsAdvertising Sex and ViolenceCorporations and ads don’t …” „… primarily sell products—they sell desire and con-fidence. Much of advertising speaks to a desire to be …”

Chapter Fifty. Ask Your Advertiser If Advertising Is Right for You S. 301-306

„… 301Chapter FiftyAsk Your Advertiser If Advertising Is Right for YouAfter David Reisman, author of …”

Chapter Thirty. Advertising Makes the World Uniform: The New World as the Whole World S. 199-202

„… 199Chapter ThirtyAdvertising Makes the World UniformThe New World as the Whole WorldIt is a way …” „… seems to tether itself to ideals of egali- Advertising Makes the World Uniform 201tarian universality …” „… without traveling. Advertising promises difference and novelty, but actually relies on this universal …”

Chapter Two. The Zero-Sum Game of Corporate Personhood S. 9-24

„… etiology of the ailments and symptoms that conjoin cor-porate personhood and advertising—in other words, it …” „… phenomenology of advertising—that is, what effect does it have on our sense of identity? How and why does …” „… laws and court holdings that codify them, and who trace the effect of advertising and the twisted …”

Chapter Seventeen. It’s All Theater S. 121-124

„… 121Chapter SeventeenIt’s All TheaterThe phrase “truth in advertising” is a contradiction in terms …” „… : truth comes through information, but the function of advertising is to misrepresent. We need …” „… disinterested information in many contexts, and the culture of advertising is antagonistic to that need. The …”

Chapter Forty-Nine. Farewell Welfare S. 297-300

„… role of their an-tithesis: welfare recipients who symbolically live outside the system of advertising …” „… advertising create consumer identity. In a parallel register, Wallace suggested in Infinite Jest that …” „… can re-sist advertising are consumed and controlled by addictive mechanisms even more destructive than …”

Chapter Forty-Five. Schadenfreudian Slips: Ad Copy and the Culture of Envy S. 285-288

„… of advertising—desire is eternally referenced and triangulated, and satisfaction is structurally …” „… that draws on | sociology and psychology more than economics. It’s through corporate advertising that …” „… outside by others” (132). Advertising outsources our psyches. This externalization defines the mechanism …”

Chapter One. A Conceptual Overview S. 1-8

„… such conceptions. Some of that history emerges through the connections between advertising—its premises …” „… advertising. Most of all, we become captives of systems that treat us as objects. The video reminded me that …” „… , Band-Aids: pure brand superiority. Beyond advertising. Why advertise when the name of your product was …”

Chapter Twenty-Six. And Now the Wordsfrom Our Sponsor S. 185-186

„… social and economic costs of advertising. Advertisers get a cut of most transactions in the United States …” „… ev-ery exchange, as if no business could be conducted without them. Recent developments in advertising …” „… of substance and more and more of image; advertising provides no service and generates nothing of …”

Chapter Thirty-Five. Sponsored Language S. 217-224

„… and goals of corporate advertising, seem inevitably to succumb. It’s as if they reverse the adage of …” „… advertising also doesn’t convey information in any meaningful sense. We’ve allowed corporations to infiltrate …” „… desensitizes and dehuman-izes its users (49). The profligacy of corporate personhood and corporate advertising …”

Chapter Fifteen. Paranoid Desires S. 101-110

„… 101Chapter FifteenParanoid DesiresOne consequence of corporations’ reliance on advertising to speak …” „… commensurate with nos-talgia, and excitement with familiarity—advertising helps fashion a self that is as …” „… corporatized as the medium. Corporate personhood, and its correlative emana-tions in advertising, distorts …”

Chapter Twenty-Seven. New and Improved: The Zero-Sum Game of Corporate Personhood S. 187-190

„… tagline “new and improved,” which is probably the most used phrase in American advertising, tells you a …” „… advertising paradox in more literate terms in conjuring our Brave New World: “‘It’s what you will never write …” „… terms, in part because advertising trains us to be ignorant and naive. The problem is advertising …”

Chapter Twenty-Two. Immortality and Impersonation S. 155-160

„… also insisted that God exists everywhere and in everything, even in transub-stantiated advertising (an …” „… example of the self-referentiality of modern advertising, when such systems are initially installed in …” „… form of the teaser, “check back here for our exciting new advertising starting next week.”) In many of …”

Chapter Forty-Two. Commercial Personhood S. 267-274

„… to genuine issue advertising—a category of corporate speech Congress found to be far more substantial …” „… . The phrase “free advertising” . . . aptly describes the publicity manufacturers may receive in press …” „… hamper such advertising; it requires only that manufacturers describe their products truthfully.” (Semco …”

Chapter Forty. Corporations Cannot Speak S. 255-262

„… precepts of nature and law and address the legal precedents and protections for false advertising that …” „… biographies to document “the truth” of their subjects’ lives, almost all advertising, the self-representation …” „… advertising here becomes a radical mutation of life writing (forms of biography and autobi-ography). As noted …”

Chapter Three. You’re Soaking in It S. 25-28

„… 25Chapter ThreeYou’re Soaking in ItI won’t try to convince you that modern advertising began, as a …” „… . Advertising is what most people in America read most: it’s their primary form of commu-nication. We see ads …” „… advertising is neither trivial nor secondary; by examining its causes and effects, one can reverse engineer …”

Chapter Twenty-Eight. The Whole World Is an America, a New World S. 191-194

„… relied on a kind of advertising logic even in its nominations. In the United States, the center of the …” „… an iteration of New Old, a perfectly incoherent toponymic advertising slogan that combines purported …” „… Outside the fantasy logic of advertising, ideas of race and new forms of colonialism—which make Huxley’s …”

Chapter Eighteen. Corpography S. 125-130

„… biographies, CEO autobiographies, press releases, and archives and other historical commemorations—advertising …” „… . Advertising is inextricable from the generation, rather than representation, of corporate biography. Though …” „… not attributable to any individual consciousness (or consciousness in any form), advertising is the …”

Preface S. i-viii

„… Your Call Is Very Important to Us Your Call Is Very Important to Us Advertising and the Corporate …” „… : Hardack, Richard, author. Title: Your call is very important to us : advertising and the corporate theft …” „… World 19129 The Transcendental Franchise 19530 Advertising Makes the World Uniform: The New World as …”

Chapter Thirty-Six. I’m Not an Actor, but I Play One on TV S. 225-228

„… 225Chapter Thirty-SixI’m Not an Actor, but I Play One on TVMost people know advertising language …” „… misrepresentations that aren’t incidental to, but the basis of, advertising. Advertising relies on stock tricks to …” „… services.Another standard advertising ploy to attach a form of personhood to a product is to link it to an …”

Chapter Forty-Three. Advertisements against Myself S. 275-278

„… web to rely on advertising or commercial sponsorship, a battle they wholly lost. The perfect medium …” „… Eric Schmidt acknowledges that Google is “in the advertising business” (Auleta 31). The internet is the …” „… sensibilities—and turning you into an experimental animal. William Davies notes that “digital advertising billboards …”

Chapter Forty-Four. The Self as Ad S. 279-284

„… , most of which also advertise to you. Internalizing the values of such advertising—a tolerance and even …” „… a better chance of getting off wheels than you do of avoiding advertising.If corporations could take …” „… . Everything is an opportunity to exploit you, to advertise to you. Comcast added an advertising scrawl to its …”

Notes S. 325-342

„… logic as well as sponsorship of corporate advertising.CHAPTER FORTY-SEVEN1. See “Ukrainian Man Renames …” „… their consistent (and consistently more powerful) legal status. Opening with a barrage of advertising …” „… Northwest adeptly skewers the corporate advertising executive, Roger O. Thornhill, whose name stands for ROT …”

Chapter Sixteen. The Gap between Signifier and Signified S. 111-120

„… connection between a transaction and any underlying product, tangible good, or service. Advertising is the …” „… something this unlikely.Advertising not only inures us to illogic, manipulation, and fraud, it maintains an …” „… the box (the signifier) has no relation to what’s inside it (the signified), and advertising relies on …”

Chapter Four. He Can’t Be a Man ’CauseHe Doesn’t Smokethe Same Detergent Pack as Me S. 29-32

„… any aspect of our culture—we’re paying to be subjected to advertising, a scenario that reflects a …” „… culture of wide-ranging masochism and exploitation. Advertising is at the center of a serious public …” „… beauty industry, but no one is immune, because advertising relies on insecurity, self-doubt, envy, and …”

Chapter Twenty-Nine. The Transcendental Franchise S. 195-198

„… (Reclaim the Streets), Klein ob-serves that advertising and the incessant privatization of public space …” „… from the outside,” but, like many advertising strategies, it also inverts categories, here turning …” „… local needs. The economy of advertising depends on such prefabrication. In advertising culture, the need …”

Chapter Thirty-Seven. Pretty Lies, Unclean Hands S. 229-232

„… advertising. As James Davis suggests, advertisers see “no contradiction in pairing one work expressing—indeed …” „… advertising “remains credible because the truthful-ness of publicity is judged, not by the real fulfillment of …” „… make people more cynical, and thus passive, nonresponsive, and pliable? If advertising remains …”

Bibliography S. 345-358

„… Commitment in Ameri-can Life. New York: Harper & Row, 1985.Bennett, Andrea. “Disaster Advertising.” Adbusters …” „… : Vintage: 1973.Fox, Stephen. The Mirror Makers: A History of American Advertising and Its Cre-ators. New …” „… Advertising, 1700–1890.” In Sounds, Words, Texts and Change. Ed. Teresa Fanego et al., 83–104. Amsterdam …”

Chapter Thirty-One. Warning Signs S. 203-206

„… were the staples of early print advertising—for ex-ample, patent medicines—but they have thousands of …” „… advertising, both as bait and as a form of caveat emptor. An advertisement once admonished you to take care …” „… also posits that advertising fully manifests itself when “society shifts from production to consumption …”

Chapter Thirty-Two. Spam, Spam, Spam, Spam, Spam,Trust, and Spam S. 207-210

„… advertising, when it incessantly—to the point of being deranged—asserts it possesses the “most trusted name in …” „… through advertising, adjectival assertion has taken the place of rational persuasion, substituting faith …” „… and slanted. In keeping with the premises of advertising, many people experience assertions of fact as …”

Chapter Forty-Seven. The Art of Lying S. 293-294

„… imper-sonate people. As one tangential but emblematic example of how advertising language becomes a mere sound …” „… advertising space. In California, trucks whose whole sides are ads are routinely left stationed on overpasses …” „… . The expansion of advertising’s purview into once unthinkable contexts—from movie theaters to …”

Chapter Twenty-Five. A Little Less than Kin S. 175-184

„… this corporate we. Part of the barrage of advertising reas-surances at the start of COVID-19 …” „… . Jennifer Wicke observes that advertising material at the front of texts once offered “a complex site for …” „… the product and the slogan advertising it; one could substitute any equivalent range of products for …”

Chapter Thirty-Four. The Age of Advertisements: What’s Your Sign? S. 215-216

„… of advertising is not so great as romanticism would have us believe” (31). In other words, modern …” „… surprisingly, closely related to the lures of false advertising; we are incessantly told and tell ourselves …” „… of corporate personhood and advertising set us on a lifelong quest pursuing fabricated desire that …”

Chapter Twenty-Three. Corporations Have No Souls S. 161-172

„… re-turns almost verbatim in Melville’s The Confidence-Man—which treats advertising as the devil’s work—in …” „… impersonal advertising principle; and he can’t be held accountable for telling people what they want to hear …” „… wrote a 1934 exposé of advertis-ing called Our Master’s Voice that “described the job’s effect on the …”

Chapter Twelve. Unpersoned S. 83-94

„… personhood and advertising. Regardless of the influence, leadership, or personality of corporate executives …” „… human personhood, it increases reliance on, and the function of, the impersonal voice of advertising …” „… throughout society. Sut Jhally contends that “there is no one relation of people to things in advertising or …”

Chapter Nine. Your Call Is Very Important to Us S. 71-74

„… advertising are the most widespread and pernicious manifestations of this sorcery. In terms of communication …” „… registers, advertising exemplifies speech without a speaker; much as they’re created to escape liability …” „… future fantasies of advertising, in ways that parallel the overvaluation of the future worth of …”

Chapter Twenty. Anonymous Autonomy S. 137-148

„… advertising. To claim that real people—CEOs and boards of directors—control and speak for corporations is the …” „… ).The premises that enable corporate personhood, and the advertising that voices it, exacerbate noxious …” „… represent it through advertising and PR. This scenario has striking aesthetic consequences; popular culture …”

Chapter Forty-Eight. Needs and Wants S. 295-296

„… treat.) As Colson Whitehead evokes the noxious spray of advertising in Apex Hides the Hurt, “Bottle a …” „… for specious forms of person-hood and gratification. Of necessity, advertising also highlights the …”

Chapter Fifty-Three. Gravekeepers S. 319-320

„… characteristic of corporate advertising rhetoric: “Carrying the theme forward on each element of the campaign are …” „… advertising blather. Optimism is another variation of trust—you ask for faith, trust, or optimism when you’re …”

Chapter Eight. Truth and Soul S. 63-70

„… 63[This advertising] agency is [now called] Truth and Soul [Inc.]! . . . “[For this campaign], you …” „… this right from individu-als. That domination of speech is most obvious in the form of advertising, but …” „… communication that rely on the tactics of advertising (i.e., the distortion and denigration of facts and science …”

Chapter Forty-One. A Marketplace of Rights S. 263-266

„… way they regulate false advertising, because nearly all corporate speech is a form of advertising. All …”

Chapter Thirteen. Buy with Confidence S. 95-98

„… Confidence-Man is the first novel to link ad-vertising not just with confidence tricks and snake oil, but early …” „… advertising doesn’t sell products; it works only by selling confidence and lies and by making you believe …”

Chapter Five. The Nature of Corporations S. 33-52

„… human interaction, while incessantly advertising to you.Nineteenth-century transcendentalism remains …” „… and discourses of religion have been subsumed by the language of advertising. The corporation turns …” „… pseudo-religious, new age transcendental “spiritualism” and corporate personhood and advertising, Gopi Kallayli is …”

Chapter Thirty-Nine. I Have Met the Alien S. 247-254

„… to advertising, but apply to social organization, labor, resource extraction, and the reproduction of …” „… of advertising, self-contained corporate media, and nationalistic rhetoric that allow corporations I …”

Chapter Fourteen. Habeas Corporation S. 99-100

„… that form of production is advertising, as well as the attendant forms of entertainment and culture it …”

Chapter Fifty-One. Living Outside the Market? S. 307-310

„… the corporate mindset. Academia is also being invaded by advertising and sponsorship, as well as the …”

Chapter Ten. There’s No Their There S. 75-78

„… speech” to escape scrutiny for advertising and spending under the First Amendment. But because their …”

Chapter Thirty-Eight. The Rise of the Impersonation State S. 233-246

„… surrogate corporate persons in advertising.Skinner identifies the initial bases for artificial agency or …” „… ventriloquism of advertising and CEOs). The contemporary corporation resembles a Hobbesian king disencumbered of …”

Chapter Six. Pumpkins and Sugarplums S. 53-58

„… rhetoric of corporate personhood and advertising (800).3 Emblematic of modernism, however, Lewis still …”

Index S. 359-366

„… : Three Novels, 50Adams, Sean Patrick, 166advertising, 1–6, 9–15, 16–23, 25–27, 30–31, 36, 42, 56, 63 65 …”

doi.org/10.5771/9781538177747

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Werbeintegration in Fernsehsendungen und Videospielen

Moritz Holzgraefe

Reihe: Materialien zur rechtswissenschaftlichen Medien- und Informationsforschung

Band 64 2010

Treffer in den folgenden Teilen:

Besonderheiten der psychologischen Wirkung des In-Game-Advertising S. 340-343

„… 340 B. Besonderheiten der psychologischen Wirkung des In-Game-Advertising Wie bereits bei der …” „… , Absatzwirtschaft Nr. 03/2007, S. 57. Dazu sogleich. 1598 Reich, In-Game-Advertising, S. 216. 1599 …” „… Reaktanz:1612 So sind trotz der relativ positiven Konsumenteneinstellung gegenüber In-Game-Advertising …”

Einschränkungen des In-Game-Advertising durch spezielle medienrechtliche Vorgaben S. 351-370

„… Spieleversionen keine Sonderbehandlung anzunehmen. I. Einschränkungen des In-Game-Advertising durch spezielle …” „… unter Kapitel 4. D.I.2. 1662 Schaar, GRUR 2005, 912 f. In-Game-Advertising wird auch aus diesem Grunde …” „… played on a connected game platform, the game receives advertising from the Massive Ad Server …”

Entwicklung, Hintergrund und wirtschaftliche Gesichtspunkte der Produktplatzierung in Videospielen S. 336-340

„… 336 Kapitel 4: In-Game-Advertising A. Entwicklung, Hintergrund und wirtschaftliche Gesichtspunkte …” „… Entwicklung nicht lange auf sich warten, dass sich auch für diese besondere Form des In-Game-Advertising1580 …” „… Spiegel Nr. 37/2003, S. 184. 1580 Die Bezeichnung „In-Game-Advertising“ wird als Oberbegriff genutzt und …”

Abgrenzung des Paid Listing von anderen verwandten Werbeformen S. 394-396

„… Suchmaschinen ist das Keyword Advertising zu bezeichnen.1853 Hierunter wird das Schalten von Anzeigen auf der …” „… einer Ergebnisseite (hier dunkel umrandet) sind Bereiche des Keyword-Advertising; lediglich der größere, …” „… Suchergebnis, das Organic Listing. Eine nähere Behandlung des Keyword-Advertising im weiteren Verlauf ist …”

Literaturverzeichnis S. 409-436

„… , „Suchmaschinenmarketing (Keyword-Advertising, Doorwaypages u.ä.) im Wettbewerbs- und Markenrecht“, in: WRP 2004, S. 278 …” „… , Sonderheft. Hüsch, Moritz, „Keyword Advertising – Rechtmäßigkeit suchwortabhängiger Werbebanner in der …” „… aktuellen Rechtsprechung“, in: MMR 2006, S. 357 – 361. Zitiert: Hüsch, MMR 2006. Ders., Keyword Advertising …”

Funktionsweise des Paid Listing S. 396-397

„… gewährleistet.1857 Insofern ist das Keyword Advertising mit der Problematik des Product Placement mangels …” „… Keyword Advertising können die Paid Listing-Suchergebnisse nicht mehr von den normalen Suchergebnissen …” „… „Keyword Advertising“. 1861 Hüsch, Diss., S. 142. 1862 Die eingereichte Beschwerde findet sich unter …”

Titelei/Inhaltsverzeichnis S. 2-18

„… : In-Game-Advertising 336 A. Entwicklung, Hintergrund und wirtschaftliche Gesichtspunkte der Produktplatzierung in …” „… Videospielen 336 B. Besonderheiten der psychologischen Wirkung des In-Game-Advertising 340 16 C. Elemente …” „… des In-Game-Advertising durch spezielle medienrechtliche Vorgaben 352 1. Videospiele als Telemedien …”

Schlussfolgerungen und Zusammenfassung S. 68-71

„… , In-Game-Advertising, S. 215. 298 Hierzu Müller/Leuteritz/Wünschmann, Absatzwirtschaft Nr. 04/2006, S. 52. Vgl. auch …” „… Reich, In-Game-Advertising, S. 215. 299 Vgl. Bente, Werbepolitik, S. 212 ff., der die komplexe …” „… Informationsbedarf im Hinblick auf die Werbewirkungsforschung, Reich, In-Game-Advertising, S. 216. 301 Vgl. auch …”

Abgrenzung zu anderen relevanten Werbeformen S. 347-350

„… vorliegend relevanten Fällen des In-Game-Advertising unproblematisch möglich. Das gesamte Spiel ist als …” „… In-Game-Advertising hinreichend Rücksicht zu nehmen hat. 1652 In diesem Sinne auch Lober, MMR 2006, 643 f. …”

Einführung und Gang der Darstellung S. 23-26

„… In-Game-Advertising noch unter Kapitel 4. A. 12 Reich, In-Game-Advertising, S. 213. 13 Der teilweise in der …”

Grundlagen S. 57-63

„… hin, S. 75. Zur Werbewirkung in E-Games auch Reich, In-Game-Advertising, S. 212 ff. 215 Für einen …” „… , In-Game-Advertising, S. 223. Eine relativ starke Wirkung bei einer Kombination aus verbalen und visuellen Effekten …”

Ausgewählte Materialien S. 437

„… http://ec.europa.eu/comm/avpolicy/ docs/reg/modernisation/issue_papers/ispa_advertising_de.pdf, zuletzt besucht am 19.01.2008. Giga …”

Abkürzungsverzeichnis S. 19-22

„… JoAR Journal of Advertising Research JoCR Journal of Consumer Research JurisPR-BGHZivilR Juris …”

Zusammenfassung S. 350-351

„… weitere eingehende rechtliche Behandlung, die auf die Besonderheiten des In-Game-Advertising hinreichend …”

Einführung S. 393-394

„… Advertising zu bezeichnen.1853 Hierunter wird das Schalten von Anzeigen auf der Suchmaschinenseite nach oben …”

Wettbewerbsrechtliche Untersuchung S. 370-389

„… betriebenen) In-Game-Advertising mit Vorsicht handzuhaben. 1774 Als Abschluss sollte an dieser Stelle noch …” „… Belästigung durch In-Game-Advertising. Dazu wird im Folgenden eine Differenzierung zwischen allgemeinen und …” „… nach § 8 UWG. Ein Unterlassungsanspruch kommt vor allem beim dynamischen In-Game-Advertising über …”

Zusammenfassende Definition S. 55-57

„… hin, S. 75. Zur Werbewirkung in E-Games auch Reich, In-Game-Advertising, S. 212 ff. 215 Für einen …”

Zusammenfassung und Ausblick S. 405-408

„… in Videospielen wird auf weiteren Forschungsbedarf hingewiesen, Reich, In-Game-Advertising, S. 225. …”

Voraussetzungen von Product Placements in Videospielen S. 343-347

„… . Dementsprechend können nachfolgend die verschiedenen Erscheinungsformen von In-Game-Advertising anhand der bereits …”

Rundfunkrechtliche Untersuchung S. 103-287

„… Surreptitious Advertising.615 Dabei ist zwischen allgemeinem Sprachgebrauch, betriebswissenschaftlichem …”

doi.org/10.5771/9783845225418

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