@incollection{2012:riemann:utility_an, title = {Utility and Title}, year = {2012}, note = {}, booktitle = {Contextual Brand Valuation}, pages = {30--31}, edition = {1}, author = {Riemann, Eva}, publisher = {Nomos}, address = {Baden-Baden}, series = {Munich Intellectual Property Law Center - MIPLC Studies}, volume = {15} }