@incollection{2012:riemann:introducti,
title = {Introduction},
year = {2012},
note = {},
booktitle = {Contextual Brand Valuation},
pages = {201--206},
edition = {1},
author = {Riemann, Eva},
publisher = {Nomos},
address = {Baden-Baden},
series = {Munich Intellectual Property Law Center - MIPLC Studies},
volume = {15}
}