@incollection{2012:riemann:prismatic_, title = {Prismatic Evaluation}, year = {2012}, note = {}, booktitle = {Contextual Brand Valuation}, pages = {180--191}, edition = {1}, author = {Riemann, Eva}, publisher = {Nomos}, address = {Baden-Baden}, series = {Munich Intellectual Property Law Center - MIPLC Studies}, volume = {15} }