@incollection{2022:sun:part_ii_me, title = {Part II Merchandising under the GDPR}, year = {2022}, note = {}, booktitle = {Personality Merchandising and the GDPR: An Insoluble Conflict?}, pages = {71--170}, edition = {}, author = {Sun, Jingzhou, LL.M.}, publisher = {Nomos}, address = {Baden-Baden}, series = {Munich Intellectual Property Law Center - MIPLC Studies}, volume = {42} }