@incollection{2020:wehrmann:kapitel_2,
title = {Kapitel 2: Grundlagen der Suchmaschinenoptimierung},
year = {2020},
note = {},
booktitle = {Suchmaschinenoptimierung und Wettbewerbsrecht},
pages = {24--72},
edition = {1},
author = {Wehrmann, Michael},
publisher = {Nomos},
address = {Baden-Baden},
series = {Schriften zum Medien- und Informationsrecht},
volume = {49}
}