@incollection{2019:grppelklein:von_men,
title = {Von „Mental Maps“ zur Aktivierung – was ärgert und fasziniert Konsumenten am Point-of-Sale?},
year = {2019},
note = {},
booktitle = {Transformationen des Konsums},
pages = {69--90},
edition = {1},
author = {Gröppel-Klein, Andrea},
publisher = {Nomos},
address = {Baden-Baden},
series = {Verbraucherforschung},
volume = {1}
}