@article{2019:schnauberstockmann:refining_t,
title = {Refining the Response-Frequency Measure of Media Habit – The role of time pressure},
year = {2019},
note = {Media habits attract growing attention in communication research.
Therefore, valid measures of habit strength are needed. The
response-frequency measure of media habit (RFMMH) provides an implicit
approach. It does not rely on retrospective self-reports of the
habitual character of a behavior. Participants are presented with
vignettes referring to various goal situations and choose under time
pressure script-based which media device they would use in the
respective situation. Choosing the same device across the different
goal situations indicates strong general habits. The present paper
refines the RFMMH by testing different time pressure levels in a
heterogeneous sample to identify the ideal amount of time pressure.},
journal = {SCM Studies in Communication and Media},
pages = {413--429},
author = {Schnauber-Stockmann, Anna and Naab, Teresa K.},
volume = {8},
number = {3}
}