@article{2019:geber:social_nor,
title = {Social norms as communicative phenomena: A communication perspective on the theory of normative social behavior},
year = {2019},
note = {Much of human behavior is influenced by social norms. Although
communication represents one important mechanism through which norms
are formed and disseminated, the role of communication has not yet
received sufficient attention in social norms research. The present
paper develops a communication perspective on normative social
influences by applying the theory of normative social behavior (TNSB)
as a guiding framework. Taking into account recent and significant
changes in our media environment, propositions on the role of
communication with referent others (online and offline) a) in the
building of norms and b) for the moderation of normative social
influences on behaviors are stated. We discuss the benefits and
limitations of our communication perspective and raise questions that
should be considered in future research.},
journal = {SCM Studies in Communication and Media},
pages = {6--28},
author = {Geber, Sarah and Hefner, Dorothée},
volume = {8},
number = {1}
}